Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing and PR efforts and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to engage audiences, drive business growth and new client aquisition. Your expertise in social media management, content creation, graphic design, and digital marketing tools will be instrumental in shaping our online identity, as well as your outreach into the trade publications and platform. Join us to inspire communities, foster brand loyalty, and make a tangible impact through creative storytelling and strategic outreach.

Responsibilities

• Develop and implement comprehensive social media strategies that align with brand objectives across platforms such as Facebook,X, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, blog posts, and photography that resonate with target audiences and enhance brand visibility.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to followers promptly.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Optimize content for SEO by integrating relevant keywords and utilizing Google Analytics for performance tracking and data-driven decision-making.
• Coordinate public relations efforts by managing relationships with media outlets, influencers, and community partners to amplify brand messaging.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions while maintaining brand consistency.
• Design visually appealing graphics using Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite to support marketing campaigns.
• Analyze web analytics data to assess campaign effectiveness, identify growth opportunities, and refine marketing strategies accordingly.
• Maintain consistent branding across all digital channels while ensuring proofread quality of all published materials.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging across channels.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Expertise in digital marketing tools such as Hootsuite or Buffer for scheduling and analytics; familiarity with Google Analytics is essential.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.
• Experience running paid advertising campaigns on Facebook Ads Manager or similar platforms with measurable results.
• Knowledge of SEO best practices including keyword research and content optimization techniques.
• Familiarity with social listening tools and techniques to monitor brand reputation and industry trends.
• Background in public relations or relationship management is a plus for fostering external partnerships.
• Ability to produce high-quality visual content through photography or video editing using relevant software like Adobe Premiere or other video editing tools is desirable. Join our team as a Social Media and Marketing Manager to harness your creativity, strategic thinking, and technical skills—making a real difference in how we connect with our community online!
• Knowledge of the design, architecture and art space a plus

Job Types: Full-time, Part-time

Pay: $20.00 - $25.00 per hour

Work Location: In person