Social Media Content Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Content Specialist to elevate our brand’s online presence across various digital platforms. In this role, you will craft compelling content, manage social media campaigns, and engage with our community to foster brand loyalty and awareness. Your creativity and strategic mindset will drive engagement, increase followers, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence brand perception and connect with audiences worldwide through vibrant storytelling and impactful visuals.

Responsibilities

• Develop and execute engaging social media content strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance posts and campaigns.
• Manage social media calendars, scheduling posts with tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activities, providing insights for content optimization.
• Implement SEO best practices and keyword research techniques to improve content visibility and organic reach.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign effectiveness.
• Collaborate with public relations teams to manage branding initiatives, coordinate influencer partnerships, and handle relationship management efforts.
• Oversee Facebook Advertising campaigns to target specific audiences effectively while optimizing ad performance.
• Proofread all content meticulously to maintain brand voice consistency and accuracy before publishing.
• Engage actively with followers by responding to comments, messages, and inquiries in a timely manner to foster community growth.
• Support e-commerce initiatives by creating product-focused content that drives traffic and conversions on digital platforms.
• Incorporate photography and video editing skills to produce captivating multimedia content that resonates with diverse audiences.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Demonstrated proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO strategies, keyword research, web analytics (Google Analytics), and social listening tools.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns that deliver measurable results.
• Strong understanding of branding principles, public relations practices, and relationship management within digital spaces.
• Experience producing multimedia content including photography, video editing, and graphic design for social channels is highly desirable.
• Excellent proofreading skills combined with a keen eye for detail to ensure high-quality content output. Join us as a Social Media Content Specialist if you're passionate about storytelling through digital media! Bring your creativity, strategic thinking, and enthusiasm for digital marketing to help us connect authentically with our audience worldwide while growing your career in an energetic environment dedicated to innovation!

Job Types: Full-time, Part-time

Pay: $20.00 - $23.59 per hour

Expected hours: 40 per week

Work Location: In person