Social Media & Marketing Intern

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating® . Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.

As a Social Media & Marketing Intern, you will assist Sea Life Park in developing and executing marketing campaigns to complement organic/social efforts. You’ll learn hands-on about planning and executing social media marketing campaigns while contributing to real projects. Campaigns will include a multi-faceted approach combining social media, CRM emails, website updates, printed marketing materials and in-park visitor communications. We are currently looking for a:

Sea Life Park - Social Media & Marketing Intern Roles & Responsibilities:

Key Responsibilities

• Develop and execute social media strategies and content calendars across platforms (leading with Instagram and Facebook; TikTok and YouTube, etc.) to raise brand awareness and drive engagement.
• Create, write, and schedule engaging content (posts, images, videos, stories, reels) that reflects Sea Life Park’s brand, mission and values.
• Manage online brand presence: monitor mentions, reviews, tags; respond to comments/messages in a timely, professional, on-brand manner.
• Collaborate with creative/design teams (including photography/videography) to produce visuals and video content.
• Partner with the marketing team to integrate social media with broader marketing campaigns (promotions, events, seasonal offers, conservation programs).
• Analyze engagement metrics (reach, impressions, shares, clicks, etc.), monitor trends, and prepare regular reports to inform strategy and identify opportunities for optimization.
• Stay up-to-date with social media best practices, new platform features, algorithm changes, and content trends relevant to Sea Life Park’s audience.
• Suggest and test new tactics (e.g. user-generated content, influencer or community partnerships) to grow reach and engagement.

Qualifications & Skills

• Enrolled in or recent graduate from a degree program in Marketing, Communications, Digital Media or related field.
• Basic familiarity with digital advertising tools/platforms (e.g. Facebook Ads Manager, Google Ads, etc.).
• Good verbal and written communication skills.
• Creative thinking (e.g. helping generate ad copy ideas, visuals).
• Organized, detail-oriented, able to prioritize tasks and handle deadlines.
• Eagerness to learn, proactive attitude, ability to take direction and work independently.
• Proficient in photography and videography.
• Proficient in photography and videography editing for social media clips.
• Own photography and videography equipment preferred, but not required.

What You’ll Get / Other Details

• Paid internship / hourly wage.
• Real-world experience: you’ll have ownership of tasks and visibility into marketing strategy.
• Mentorship and skill development in digital marketing.
• Potential for future part-time or full-time opportunities.
• Perks: Sea Life Park access, staff discounts, etc.

Team member benefits:

Do not miss the chance to spark your career now!