Assistant Manager, Community & Content

Social Media Marketing is a critical component to our brand strategies and keeps our brands relevant and top of mind for consumers. The Assistant Manager, Community & Content Bio Ionic & Ouidad is responsible for executing day to day on social media, community management & has a heavy focus on social content creation. This role is responsible for constantly engaging with consumers, influencers and other brands on social, building communities & strengthening brand loyalty. Reporting to the Manager, Social Media, this role is critical for executional day-to-day activities on social for Bio Ionic, Ouidad and the Ouidad Salon. The Social Team engages with multiple functions, including PR/Influencer, Ecommerce/Performance Marketing, Customer/Sales and requires strong partnership & collaboration with Brand Marketing. This role requires flexibility for after hours and weekend work based on program needs.

Content Creation (50%)

· Concept, film & edit photo & video content to fuel organic feeds, possible use in paid social

· Create, design & modify assets using Canva for quick, on-trend content creation

· Execute briefs for content creation, project manage & route for review & alignment

· Write compelling social captions, optimizing for GEO

· Manage assets & distribute to internal & external teams as needed

· Attend PR/Influencers events, photoshoots, activations to capture social-first content

· Identify social trends & quickly action to create content within 24 hours

· Support content performance analysis, adjust for ongoing content creation

· Must be comfortable speaking on camera and being featured in content regularly

Community Engagement (40%)

· Daily community management – reactive & proactive – across all key platforms

· Engaging with influencers on social, coordinating with Influencer/PR to send products

· Surprise & delights with consumers for product opportunities

· Searching keywords, terms, brand name, tags and engaging ongoing with all UGC

· Community management on paid social media advertisements thru social tech integration

· Discovery of creators, artists, and other partners to develop unique content for social

· Managing day to day asset creation, modification, edits, reviews and approval process

· Accepting collaboration posts, partnering with Influencer/PR Lead for coordination

· Must be comfortable speaking on camera and being featured in content regularly

Social Media Platforms (5%)

· Daily scheduling & posting on all social platforms

· Execution of social media giveaways

· Supporting social calendar updates

· Support social media performance analytics, pulling data & support analysis

TikTok Shop (5%)

· Coordinate sending product for paid TTS affiliate partners

· Engage with TTS affiliate content, identify partners for possible owned content creation

· Attend TTS Affiliate events & networking moments with creators

Required Skills & Qualifications:

· Extensive knowledge of major social media platforms and technologies

· Experience with TikTok Shop programming & affiliate management

· Knowledge & experience using social & influencer management technology platforms

· Content Creation, copywriting, video & photo editing and graphic design skills. Proficiency with

Canva, Photoshop, Adobe Illustrator, CapCut, etc.

· Early adopter of new and emerging social media platforms

· Strong verbal and written communication skills; strong presentation skills

· Beauty/hair care and multi-brand portfolio experience preferred.

· Familiarity with social reporting tools like Dash Hudson, Microsoft Suite

Education/ Experience Requirements:

· Bachelor’s Degree in marketing, communications, business, or other relevant field

· Min. 1 year of professional social media experience

· Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest.

· This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be

available to be in NYC three days/week.