Social Media Manager

Position Summary The Social Media Manager is responsible for shaping, executing and optimizing the social media strategy across all owned channels to elevate the Mom’s Meals brand and meaningfully engage key audiences. This role manages content creation, channel publishing, influencer partnerships, community engagement, analytics and social listening. They collaborate closely across the marketing team to ensure content is aligned, timely, on-message and strategically advancing business goals. The ideal candidate is a proactive storyteller and digital strategist who understands the role of social media in advancing brand reputation, thought leadership and growth. They are creative, resourceful and capable of creating thumb-stopping content even with limited resources and a regulated communications landscape. Brings proven experience building and managing influencer or ambassador programs, including sourcing partners, negotiating collaborations, managing contracts/deliverables and measuring impact. Thrives in fast-paced environments, confident using data, insights and social listening to guide decisions. Prefer local/hybrid (onsite 3 days/week), but open to considering fully remote with travel to the Ankeny headquarters quarterly.

Benefits Our employees enjoy a generous package of benefits that we are thrilled to provide, and feel is part of what makes us different as an employer. We value our team members, and this is one way we can show it.

Benefits include:* PTO, holiday pay and holiday of choice

• 401(k) match
• Life insurance
• Short-term disability
• Health, dental and vision insurance
• Maternity/paternity leave
• Health savings account (HSA)
• Flex spending accounts (FSA) – health and dependent Position Responsibilities may include, but not limited to:* Develop and manage a strategic social media plan and editorial calendar aligned with business goals. Identify opportunities for thought leadership, storytelling and amplification to support brand goals
• Develop and manage influencer and ambassador partnerships — including sourcing, contracting, briefing, and coordinating content — to amplify brand storytelling and reach key audiences
• Create, edit and publish posts across all social platforms. Produce or coordinate creation of graphics, short-form video, animations and other assets. Ensure all content meets brand and accessibility standard
• Monitor, moderate and respond to community engagement in alignment with brand and company guidelines
• Work closely across the Marketing team on messaging priorities and collaborate to support integrated campaigns, events and storytelling initiatives. Partner with Human Resources and other internal teams for internal culture content, recruitment marketing and other awareness opportunities
• Track social and influencer campaign performance using analytics dashboards, measure engagement, reach, sentiment, and impact. Provide actionable insights to improve content strategies
• Conduct social listening to identify trends, risks, opportunities, audience behaviors, and competitive insights. Provide actionable insights to improve brand reputation and/or campaigns
• Protect the brand by ensuring all content — internal or creator-generated — meets regulatory, privacy, and brand standards Required Skills and Experience* Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or related field
• 4–7 years of experience managing social media for a brand, agency, nonprofit, or communications-driven organization
• Proven experience developing and managing influencer or ambassador programs across multiple tiers (micro to macro creators)
• Expertise in major social platforms (Facebook, LinkedIn, Instagram, X, YouTube) and emerging channels
• Strong writing, editing, and creative development skills across formats (copy, graphics, video)
• Proficiency with social media management and reporting tools.
• Ability to interpret social analytics and use data to inform content strategy, engagement approaches, and influencer ROI
• Understanding of brand management, reputation management, and the nuances of communicating in regulated environments
• Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth Preferred Skills and Experience* Experience in health care, senior care, nutrition, or other regulated industries Physical Requirements* Repetitive motions that include the wrists, hands and/or fingers
• Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
• Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus