Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role involves developing and executing compelling social media strategies, creating engaging content, and leveraging analytics to optimize campaigns. You will be at the forefront of shaping our online voice, fostering community engagement, and driving brand growth through creative marketing initiatives. Join us to lead impactful campaigns that resonate with audiences and showcase our brand’s unique story!

The perfect candidate has a great personality, is organized, is a self starter, detail oriented and is able to effectively communication. This role requires in office hours as well as being out in the community increasing our brand awareness.

Duties

• Develop comprehensive social media strategies aligned with brand goals, incorporating platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that captivate target audiences.
• Manage social media scheduling and publishing to ensure consistent brand presence.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
• Implement SEO best practices and keyword research to enhance content visibility across search engines and social platforms.
• Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Oversee Facebook Advertising campaigns to boost reach, engagement, and conversions while optimizing ad spend for maximum ROI.
• Coordinate photography and video editing projects to produce high-quality visual content that aligns with branding standards.
• Maintain strong relationship management with influencers, partners, and community members to expand brand awareness.
• Attend regular networking groups, pop-ups (sports events, gyms, other clinics, law firms, etc)

Skills

• Proven experience in social media marketing with a strong understanding of platform algorithms and best practices.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Skilled in social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Experience managing Facebook Advertising campaigns with a focus on audience targeting and ad optimization.
• Strong writing skills with an eye for proofreading to ensure clear, engaging messaging across all channels.
• Ability to develop compelling visual content through photography and video editing; familiarity with digital storytelling is a plus.
• Excellent relationship management skills to foster partnerships with influencers, clients, and community stakeholders.
• Familiarity with e-commerce platforms is advantageous for integrating marketing efforts with online sales channels. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your passion for digital storytelling, analytics-driven decision-making, and innovative branding strategies to make a lasting impact on our vibrant community!

Pay: From $19.00 per hour

Expected hours: 32.0 – 36.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Charleston, SC 29407