Digital Marketing Specialist, Wellness

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Digital Marketing Specialist, Wellness

Department: Marketing for PUR, Braun, Vicks and Honeywell

Work Location: Marlborough, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

Helen of Troy is a leading global consumer products company offering creative solutions for everyday living. We build and nurture a family of brands that includes Vicks, Braun, PUR, and Honeywell in our Wellness portfolio. We are seeking a highly motivated Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will play a key role in driving brand awareness, customer engagement, content creation, and digital excellence across our Wellness brands. You will be responsible for developing, executing and optimizing content strategies across all consumer touchpoints: digital, e-commerce and social channels. This role requires a creative and analytical thinker with a passion for storytelling and a deep understanding of digital marketing and trends.

• Leverage retailer scorecards, campaign performance data, and A/B testing insights to implement strategic, data-informed enhancements to digital content across platforms.
• Support execution of influencer partnerships by sourcing talent, managing product logistics, reviewing content and conducting social listening.
• Facilitate the end-to-end retailer PDP digital asset optimization process by gathering inputs for briefs, initiating content requests, and overseeing delivery of assets to the Digital Excellence team for implementation.
• Collaborate cross-functionally with Brands, Sales and Performance Planning teams to align messaging and creative execution for key promotional events and tentpole moments, ensuring consistency and impact across all digital consumer touchpoints.
• Stay current on digital trends and platform updates to inform strategy.
• Support in product seeding and affiliate campaign execution as needed.
• Develop and implement content strategies across Instagram, Facebook, TikTok, and Pinterest.
• Partner with Brands to develop and implement a social media content calendar, creating original content (text, video, etc.) and managing community engagement and responses- all while ensuring every touchpoint consistently reflects each brand’s unique voice, identity and values.
• Monitor social metrics and trends to refine strategy and boost engagement.
• This role will work in close collaboration with Brand Marketing, Digital, Creative, Experience Planning, Sales as well as with third -party agencies with a single-minded focus on driving digital excellence across all consumer touchpoints and leveraging data and consumer insights to continuously optimize content to ensure cohesive, high-impact execution across our Wellness brands.
• Partner with Brand and Creative Teams to create and implement innovative, brand-aligned content across all consumer touchpoints (social, digital and ecommerce channels) based on brand strategy, focus, and direction. Ensure content reflects each brand’s unique identity, tone, and equity.
• Oversee daily social media operations including content publishing, community management, influencer collaborations, and customer interactions. Ensure timely and professional responses to inquiries and comments. Support day-to-day management of paid influencer campaigns to ensure on-time delivery of content to hit key tentpole moments.
• data and consumer insights to continuously optimize content to ensure cohesive, high-impact execution across all digital touchpoints. Track key social metrics such as engagement, reach, link clicks, and conversion. Provide actionable insights and recommendations to refine content strategies and improve ROI.
• Work closely with Brand, Creative, Experience Planning, Digital Excellence, Sales and external agencies to ensure consistent messaging across all touchpoints. Align content strategy with broader marketing initiatives across Amazon, WalMart, and Target websites. Coordinate with licensing and legal teams for Masterbrand approvals.
• Stay informed on emerging digital trends, platform updates, and competitive activity. Apply insights to keep content fresh, relevant, and ahead of the curve.
• Build and manage a strategic content calendar that aligns with product launches, brand campaigns, and seasonal moments alongside Brand Partners. Ensure timely delivery of seasonal, trend-related content across all channels.

Skills needed to be successful in this role:

• Proven experience managing the development a variety of digital content – written, video and images
• Effective project planning, project management, and problem-solving skills
• Strategic thinker with proven analytical skills with the ability to turn insights into actionable strategies
• Detail oriented with ability to manage competing deadlines and priorities
• Possess excellent communication, copywriting skills, proofreading skills
• Superior interpersonal skills collaborating with cross-functional teams, agency personnel
• Proven track record of growing and engaging social media audiences, ideally within wellness or health-related brands
• Excellent communication, organization, and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment
• Passion for wellness and consumer health products is a plus, with a deep understanding of the needs and desires of consumers in the wellness sector
• Creativity, innovation, and attention to detail, combined with a results-driven mindset
• Microsoft Office skills (Word, Excel, PowerPoint, Outlook) and Adobe skills

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 2+ years of experience in digital marketing, social media management, and eCommerce
• 2+ years of experience in social media management, retailer e-commerce experience, and/or digital marketing, preferably within the wellness, consumer goods, or CPG industry
• 2+ years of leading social media initiatives with demonstrated success across multiple platforms (e.g., Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok, YouTube, and Reddit)
• Experience with analytics platforms (e.g., Google Analytics, Meta Business Suite, TikTok Analytics) for reporting and analyzing campaign performance and strategy
• Experience with social media and influencer management platforms (e.g., Sprout Social, Hootsuite, Buffer, Later, #Paid) and content creation
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Amazon Vendor or Seller Central and/or Amazon Ad platform experience
• Experience working with licensed brands

In Massachusetts, the standard base pay range for this role is $76,083.49 - $95,104.36 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.