Influencer Marketing Coordinator

About Us

Naturepedic is a leader in organic mattresses, offering healthier sleep solutions for the whole family. We use certified organic materials to create high-quality mattresses, bedding, and bedroom furniture across multiple brands. With a long-standing commitment to safer, more natural products, we’re dedicated to making homes healthier without compromise.

Position Overview

As Naturepedic’s Influencer Coordinator, you will play a pivotal role in executing our influencer marketing strategy across key social media platforms. This role involves coordinating influencer partnerships, managing outreach and gifting, and tracking campaign performance to optimize results for Naturepedic and its affiliated brands. 

We’re seeking a highly organized, detail-oriented individual who thrives in a fast-paced environment and is passionate about staying ahead of trends. If you love cultivating authentic relationships with influencers, driving measurable results, and contributing to a brand dedicated to sustainability and wellness, we want you to be part of our mission to bring healthier, safer sleep to the world!

Key Responsibilities Influencer Outreach & Relationship Management

• Research, identify, and reach out to influencers across Instagram, TikTok, and YouTube who align with our brand values.
• Maintain strong relationships with influencers, ensuring timely communication and a seamless partnership experience.
• Coordinate influencer gifting campaigns, tracking shipments and content deliverables.
• Assist in negotiating content deliverables and ensuring brand messaging aligns with influencer partnerships.

Campaign Execution & Performance Tracking

• Assist in executing influencer campaigns, from outreach to content approval and publishing.
• Track influencer posts, engagements, and sales performance, providing insights and reports to optimize strategies.
• Use Aspire or other influencer marketing platforms to manage influencer relationships, campaign execution, and reporting.
• Ensure influencer content aligns with brand messaging and adheres to FTC guidelines.

Content & Trendspotting

• Stay ahead of social media and influencer marketing trends to inform content strategies.
• Identify high-performing influencer content and collaborate with the team on repurposing opportunities.
• Work with the internal creative team to source influencer-generated content for brand marketing initiatives.

Qualifications

• Minimum of 1-2 years in an influencer marketing role required.
• In-depth knowledge of social media platforms, current trends, and best practices in influencer marketing.
• Strong relationship building and negotiation skills
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
• Familiarity with influencer platforms and social media analytics. Experience with Aspire is a plus!
• Passion for organic, wellness, and sustainability-driven brands.

If you believe you are a good fit for the role, please email a document containing a list of 5 influencers who would be a great fit for Naturepedic, along with a brief explanation of why you selected each influencer. Please send your document to social@naturepedic.com with the subject line "INFLUENCER COORDINATOR ROLE."

Additional Info:

• Salary Range:

$50K - $55K per year

• Benefits:

Competitive salary with 401K, comprehensive benefits package, paid time off, and opportunities for professional development in a growing company.

• Location:

Naturepedic is only able to hire candidates residing in the following states for legal reasons: Ohio, New York, Connecticut, Massachusetts, California, Washington, Maryland, Oregon, Florida, Arizona, Illinois, and Tennessee. Unfortunately, we are unable to consider applicants from other locations at this time.

Naturepedic is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Naturepedic is an at-will employer, and employment may be terminated at any time for any reason, with or without cause.