Social Media & Brand Coordinator (Part-Time, Hybrid)

Overview
Join our dynamic team as a Part-Time, Hybrid Social Media & Brand Coordinator and become a vital driver of our brand’s digital presence! This energetic role offers the opportunity to craft compelling content, manage social media channels, and elevate our brand identity across multiple platforms. You’ll work in a flexible environment, blending remote work with in-office collaboration, to bring fresh ideas and strategic campaigns to life. If you’re passionate about digital marketing, skilled in visual storytelling, and eager to make an impact, this is your chance to shine!

Duties

• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Create high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media calendars, schedule posts using tools like Hootsuite or Buffer, and monitor performance metrics through Google Analytics and web analytics tools.
• Conduct social listening to track brand mentions, industry trends, and customer feedback to inform content planning and reputation management.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce campaigns to ensure consistent messaging across all channels.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to improve organic reach.
• Engage with followers by responding to comments and messages promptly while maintaining positive relationship management.
• Oversee Facebook Advertising campaigns and analyze their effectiveness to maximize ROI on paid promotions.
• Coordinate photography sessions or video editing projects to produce captivating visual content that aligns with brand identity.

Requirements

• Proven experience in social media management and digital marketing strategies with a portfolio of successful campaigns.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Familiarity with social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
• Ability to create compelling content including videos, photography, and written copy tailored for diverse audiences.
• Experience managing Facebook Advertising campaigns along with understanding of audience targeting and ad optimization.
• Excellent proofreading skills ensuring all content is polished, accurate, and aligned with branding standards.
• Strong relationship management skills for engaging with followers, influencers, media contacts, and internal teams.
• Prepare and present a monthly engagement report to executive leadership, highlighting performance metrics, growth, and insights
• Ability to work independently in a hybrid environment while collaborating effectively with team members remotely or onsite. Embark on this exciting journey where your creativity fuels our brand’s growth! We’re dedicated to fostering an inclusive environment that supports your professional development while offering flexible working arrangements designed for your success.

Pay: $15.00 - $20.00 per hour

Expected hours: No more than 10.0 per week

Work Location: Hybrid remote in Richmond, VA 23226