Marketing Specialist

Description:

Company Overview

Who is Costa Farms? We’re one of the world’s largest horticultural growers—but without an ego to match our acreage. Our headquarters are in Miami, Florida, where we were founded in 1961. Costa Farms started on just 30 acres, and over the last 60 years, we’ve grown to more than 5,000 acres around the world. We have farms in North and South Carolina, Central and South Florida, and the Dominican Republic, plus an office in China. Costa Farms now employs nearly 6,000 people: engineers, marketers, accountants/analysts, human resources professionals, and of course, growers and plant scientists!

Here at Costa Farms, we live by the values of H3: being Humble, staying Hungry, and always Hustling. The team rallies to the mission of being a lean, green, growing machine dedicated to enriching the world by bringing plants into everyone’s life.

True to that mission, we grow more than 1,500 plant varieties. Driven by the spirit of innovation, the team is always testing new plants and developing new solutions to make it easier for retailers and plant parents to enjoy plants. We’re also continuously testing different ways of growing our plants to increase quality and improve their ecological footprint as one aspect of our many sustainability efforts.

We cultivate plants, as well as a winning culture. Join the team, and you’ll find opportunities to learn and grow. You’ll collaborate with other driven, determined people who together keep Costa Farms an industry leader. You’ll support and be supported by a team that cares about each other, our customers, our consumers, and our community.

You’ll also find right away that Costa Farms is committed to providing a diverse environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, military status, marital status or veteran status, or any other group status protected by federal, state, or local law.

POSITION OVERVIEW

The Marketing Specialist supports the marketing team. This cross-functional position includes brand activation coordination, creating creative assets, website tasks, social media creation, and events support related to social and customers. We are seeking a candidate with basic marketing experience and can take initiative and work effectively in a dynamic and fast-paced environment.

The primary role of Marketing Specialist is to assist the Business Development efforts by planning marketing efforts and assisting on the creating content and engaging materials and experiences that can be used to generate interest from consumers.

Requirements:

DUTIES & RESPONSIBILITIES

• Coordinate the ordering and retrieval of plant material for marketing initiatives such as customers events, PR programs, and social.
• Upload and tag assets in the Digital Asset Management System (DAM), ensuring proper organization and accessibility.
• Manage the shipping process of sample products, signage, and marketing materials to influencers, PR opportunities, and key accounts.
• Perform clerical tasks, including updating project tracking sheets, ensuring timely project closure, and maintaining cleanliness of records.
• Collaborate in managing product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution.
• Represent Board Meeting Brand proposition externally and internally. Evangelize customers, partners and participate at conferences.
• Collaborate on the developing and deploying brand solutions to upscale sales teams to approach clients with multi-faceted media propositions. Support Channel Marketing team with key meetings like line reviews, Vegas, Troutman, partnerships, Innovation walks. Support project management efforts, utilizing tools such as Smartsheet and other relevant software.
• Attend, present on and man the booths on industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
• Support the brand manager on media implementation from the conception of the briefs, to work with creative services to have available creativity ready for tent pole campaigns.
• Support project management efforts, utilizing tools such as Smartsheet and other relevant software.
• Collaborate with internal departments to gather necessary assets and information for marketing materials.
• Assist in capturing & editing photography and video as needed

QUALIFICATIONS – Key Characteristics

• Ability to work with Microsoft programs (excel, power point, word).
• Excellent communication skills written.
• Ability to work methodically and meet deadlines.
• Willingness to appear on camera for Social Media and other channels.

COMPETENCIES:

• Plans and Aligns
• Ensures Accountability
• Collaborates
• Plant lover
• Drives Results
• Interpersonal Savvy
• Instills Trust
• Self-Development
• Resilience
• Situational Adaptability

WORK EXPERIENCE REQUIERED

Education:

Associate or Bachelor of Arts degree in administration, business, production, communications or marketing courses.

Experience:

At least 1 to 2 years office administrative experience, internship at advertising agencies, digital marketing or social media.

All applicants must be work-authorized.

Costa Farms will not sponsor any visa for this position.

After applying, follow us on LinkedIn to stay up to date on what’s happening around Costa Farms and to start becoming part of our family. Come Grow with Us™!

Costa Farms offers competitive wages and benefits, including:

• 401(k) Plan
• Company 401(k) Matching Contributions
• Health Savings Account, Flexible Spending Account, and Dependent Care
• Telemedicine/ Mental Health Services
• Health Insurance
• Dental Insurance
• Vision Insurance
• Pet Insurance
• Supplemental Insurance (Aflac)
• Growth Opportunities
• Challenging and exciting work environment
• Costa Farms Scholarship
• Employee discounts on plants

Costa Farms headquarters also has:

• On-site gym with showers
• Subsidized on-site cafeteria, a quiet room, and indoor games
• Love Where You Work activities throughout the year