Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and engage with our online community to foster brand loyalty and drive business growth. Your energetic approach and expertise in digital marketing will inspire audiences and amplify our message through creative storytelling, data-driven insights, and cutting-edge tools. This paid position offers an exciting opportunity to lead social media initiatives, shape branding strategies, and make a tangible impact in a fast-paced environment.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights.
• Utilize social media management tools like Hootsuite or Buffer to schedule posts, analyze performance metrics, and optimize campaigns for maximum reach.
• Execute targeted Facebook Advertising campaigns to boost visibility and generate leads while managing budgets effectively.
• Collaborate with cross-functional teams on branding initiatives, promotional events, and E-commerce campaigns to ensure consistent messaging across channels.
• Conduct keyword research and utilize SEO best practices to enhance content discoverability on search engines and social platforms.
• Analyze web analytics such as Google Analytics and web traffic data to measure campaign success and inform future strategies.
• Engage in public relations activities by building relationships with influencers, media outlets, and industry partners to expand brand awareness.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that captivates audiences.
• Proofread all content meticulously to maintain professionalism, clarity, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, social media algorithms, video editing techniques, photography, and social media management tools.

Experience

• Proven experience managing social media accounts for brands or organizations with a track record of increasing engagement metrics.
• Strong proficiency in social listening tools (e.g., Brandwatch), social media management applications (Hootsuite, Buffer), and analytics platforms (Google Analytics).
• Demonstrated ability in graphic design using Adobe Photoshop and Adobe Illustrator; video editing skills are a plus.
• Knowledge of SEO principles, keyword research techniques, and web analytics to optimize digital content effectively.
• Experience executing paid advertising campaigns on Facebook or other social platforms with measurable results.
• Excellent written communication skills with an eye for proofreading and content creation tailored to diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Familiarity with public relations strategies and relationship management within digital spaces is highly desirable. Join us as our Social Media and Marketing Manager — where your creativity fuels our growth! We’re dedicated to fostering an inclusive environment that supports your professional development while empowering you to make a meaningful impact through innovative marketing initiatives.

Job Type: Part-time

Pay: $18.50 - $22.50 per hour

Expected hours: 15 – 30 per week

Benefits:

• 401(k)
• Flexible schedule
• Paid time off

Work Location: In person