Area Marketing Manager - West Coast

Description

Position Overview:

Area Marketing Managers support the Director of Marketing in executing marketing initiatives across a portfolio of hotels. This role translates strategy into execution, managing day-to-day marketing activities across digital, social, PR, and local channels. The ideal candidate is a proactive, detail-oriented marketer with strong communication skills and a passion for hospitality.

Key Responsibilities:

• Execute the annual marketing calendar across multiple hotels, ensuring timely rollout of offer campaigns, promotions, and creative assets
• Support the Director of Marketing with the implementation of brand campaigns, partnerships, and seasonal initiatives at each property
• Own hotel digital marketing channels, including websites, social media platforms, email communications, and online listings
• Create, publish, and maintain digital content that reflects each property's brand voice and guest experience
• Meet with local commercial teams (Sales and Revenue Management) to ensure marketing efforts support revenue goals and build tactical plans to address performance issues
• Support sales teams with collateral needs and group promotions
• Collaborate with General Managers and property teams to develop promotions for events and local activations
• Track and communicate project updates to internal stakeholders using collaboration and project management tools
• Join agency calls and ensure timely delivery of assets and information to agency partners
• Coordinate logistics for photoshoots, influencer stays, media visits, and partnerships, including reservations and on-property support
• Ensure all creative assets, messaging, and hotel communications align with brand standards and corporate guidelines
• Monitor marketing and digital channel performance, analyzing key metrics and providing insights and recommendations for improvement to the Director of Marketing
• Assist with invoices and budget tracking
• Support projects as assigned, including implementing new systems, hotel relaunches, and special initiatives

Qualifications:

• 3-5 years of hospitality marketing experience
• Proven experience managing digital channels and content creation
• Strong organizational and project management skills; adept at using collaboration tools (e.g., Asana, Teams); ability to prioritize competing tasks based on business impact
• Excellent communication and judgement
• Familiarity with agency workflows, media coordination, and hospitality brand standards

Equal Opportunity Employer

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