Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and enhance our brand presence across various platforms. The ideal candidate will have a strong background in social media management, content creation, and digital marketing strategies, with a passion for engaging audiences and driving brand growth. This role offers an exciting opportunity to shape our online identity, develop innovative campaigns, and utilize the latest marketing tools and analytics to optimize performance.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Manage daily social media activities including content scheduling, posting, and community engagement using tools like Hootsuite or Buffer.
• Create compelling visual content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding and marketing campaigns.
• Design graphics, videos, and other multimedia content for social media posts, advertisements, and website updates.
• Conduct keyword research and SEO optimization to improve content visibility on search engines.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for reputation management.
• Analyze web traffic data using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Plan and execute Facebook advertising campaigns to target specific audiences effectively.
• Collaborate with the public relations team to manage brand messaging and media outreach efforts.
• Maintain consistent branding across all digital channels while ensuring content aligns with overall marketing objectives.
• Assist in e-commerce initiatives by promoting products through targeted social media campaigns.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in social media marketing, digital advertising, photography, video editing, and related fields to continuously improve strategies.

Skills

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and multimedia content creation.
• Expertise in social media management tools such as Hootsuite or Buffer.
• Strong understanding of SEO best practices, keyword research, web analytics (Google Analytics), and social listening platforms.
• Knowledge of Facebook Advertising platform for targeted ad campaigns.
• Ability to create engaging visual content including photography and video editing skills are highly desirable.
• Excellent proofreading skills with attention to detail in all written content.
• Strong relationship management skills for engaging with influencers, partners, and customers online.
• Familiarity with branding principles, public relations strategies, and e-commerce marketing techniques.
• Ability to analyze data insights from web analytics tools to optimize ongoing campaigns effectively. This role is ideal for a creative professional passionate about digital storytelling who thrives in a fast-paced environment focused on innovation and measurable results.

Job Types: Full-time, Part-time

Pay: $1,950.00 - $13,500.00 per month

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person