Looking for a social media/e-commerce marketing partner

Overview
We are seeking an energetic and innovative social media and e-commerce marketing partner to elevate our brand presence across digital platforms. This role offers a dynamic opportunity to craft compelling content, manage engaging campaigns, and drive online sales growth through strategic marketing initiatives. If you thrive in a fast-paced environment, possess a passion for digital storytelling, and have a knack for building authentic relationships with audiences, this is your chance to make a meaningful impact. Join us to unlock creative potential and propel our brand into new digital frontiers!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and LinkedIn to increase brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules and timely campaign launches.
• Utilize SEO techniques and keyword research to optimize content for search engines and improve organic reach.
• Monitor social listening tools to analyze audience sentiment, track trends, and identify opportunities for engagement or crisis management.
• Implement targeted Facebook Advertising campaigns to boost posts, generate leads, and drive e-commerce sales.
• Conduct web analytics using Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics.
• Collaborate with the public relations team to enhance brand reputation through strategic outreach and influencer partnerships.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for promotional materials, banners, and advertisements.
• Engage in relationship management by responding promptly to comments, messages, reviews, and inquiries across all social channels.
• Support e-commerce initiatives by managing product listings, optimizing product descriptions with relevant keywords, and coordinating photography sessions for high-quality visuals.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publication.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer (application).
• Solid understanding of SEO principles, keyword research techniques, and web analytics platforms like Google Analytics.
• Skilled in graphic design and video editing using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite or similar software.
• Experience managing Facebook Advertising campaigns with measurable results in lead generation or sales conversion.
• Knowledge of public relations strategies to enhance brand reputation through media outreach and influencer collaborations.
• Familiarity with e-commerce platforms and online sales optimization practices is highly desirable.
• Ability to analyze data from web analytics tools to inform decision-making and improve campaign effectiveness.
• Strong communication skills with an eye for detail—proofreading content thoroughly before publishing is essential. Join us as our dedicated social media/e-commerce marketing partner—where your creativity fuels growth! This paid position offers an exciting platform to showcase your skills while helping shape our digital footprint into a vibrant community hub that drives engagement and sales alike!

Job Type: Part-time

Pay: $20.00 per hour

Work Location: Hybrid remote in Washington Crossing, PA 18977