Influencer, Affiliate & PR Manager

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013, they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable.

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For

We are looking for a performance-driven Manager, Influencer, PR & Affiliate to grow revenue and brand visibility through creator partnerships, affiliate programs, and integrated PR. This role sits on the Brand & Omnichannel Integrated Marketing team and owns execution across influencer commerce platforms, affiliate networks, and editorial PR in close partnership with an external agency.

This role blends creativity with rigor. You drive measurable impact while protecting brand integrity across earned and creator-led channels.

What You Will Own And How You Will Make A Difference

Influencer & Affiliate Marketing

• Own performance-driven influencer programs across ShopMy, LTK, and priority creators
• Manage, measure and track influencer campaign ROI, including engagement rates, sales lift, and brand awareness metrics.
• Identify, recruit, and manage creators who drive measurable revenue and reach
• Lead gifting, briefing, contracting, and creator onboarding
• Build launch and hero product creator programs
• Develop incentive structures and affiliate-based partnerships
• Track performance across conversion, revenue, content quality, and efficiency
• Partner with Creative and Performance teams on launch aligned creator toolkits and performance content
• Build deeper partnerships with top creators through incentives and in person events

Performance PR (Affiliate)

• Own day-to-day management and growth of the affiliate program across Impact, ShopMy, LTK, and publisher partners
• Recruit and activate new affiliate partners and shopping editors
• Develop exclusive offers, launch moments, and incentive programs to drive sell-through
• Monitor performance daily and optimize based on content trends and product performance
• Manage affiliate reporting, forecasting, and budget pacing

Editorial PR

• Serve as the day-to-day partner to the external PR agency
• Support editorial pitching, product placement, and press storytelling tied to GTM priorities and brand strategy
• Manage sample requests, press assets, and editorial calendars
• Track impact of editorial coverage through traffic, affiliate revenue, and share of voice
• Support planning and execution of press previews, influencer events, and activations

Podcast and Ambassador Support

• Support podcast sponsorships and ambassador partnerships with briefs, assets, and talking points
• Coordinate execution across Brand, Creative, and agency partners
• Track performance tied to awareness, traffic, and affiliate lift

Cross-Functional Collaboration

• Partner with Brand and Integrated Marketing on seasonal launches and GTM planning
• Manage Content Library and communications for creator content
• Work closely with Ecommerce on product focus, offers, and conversion strategy
• Support Retail and Wholesale Marketing with creator and PR moments tied to store or partner initiatives
• Maintain clean reporting and insights shared with leadership

You Have

• 5 years experience in influencer marketing, affiliate marketing, PR, or commerce partnerships
• Strong hands-on experience with ShopMy, LTK, Impact, or similar platforms
• Proven ability to drive revenue through creator and affiliate programs
• Experience working with PR agencies and editorial partners
• Highly organized with strong project management skills
• Comfortable with analytics, attribution, and performance reporting
• Clear communicator who moves fast and collaborates well

What Success Looks Like

• Growth in influencer and affiliate-attributed revenue
• Strong presence across affiliate and editorial media
• High-performing creator partnerships tied to launches
• Elevate content and brand through creators and editorial coverage
• Smooth execution with PR agency and internal partners
• Clear, actionable reporting and insights

ThirdLove Offers You

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.