Social Media Marketing Specialist

Overview
We are seeking a dynamic and energetic Social Media Marketing Specialist to elevate our brand’s online presence across multiple digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your creativity and strategic mindset will be vital in building meaningful relationships with our audience, amplifying our brand voice, and supporting our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in the fast-paced world of digital marketing.

Duties

• Develop and implement innovative social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media calendars and scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely engagement.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Optimize content for SEO by conducting keyword research and integrating relevant hashtags to increase visibility.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and inform future strategies.
• Collaborate with public relations teams to support branding initiatives and coordinate outreach efforts for maximum impact.
• Oversee paid advertising campaigns on Facebook Advertising to boost reach and engagement while tracking ROI.
• Proofread all content for accuracy, tone consistency, and brand alignment before publication.
• Foster strong relationship management with followers, influencers, partners, and internal teams to enhance community engagement.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, campaign management, or brand development.
• Strong proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with video editing tools is a plus.
• Hands-on experience managing social media management platforms like Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, web analytics tools like Google Analytics, and social listening tools.
• Demonstrated ability to develop creative content that resonates with diverse audiences across multiple channels.
• Experience managing paid advertising campaigns on social media platforms such as Facebook Ads Manager.
• Excellent proofreading skills with attention to detail in messaging consistency and branding standards.
• Ability to work independently while collaborating effectively within a team environment in a fast-paced setting. Join us as a Social Media Marketing Specialist where your innovative ideas will shape our digital narrative! Bring your passion for storytelling, analytics expertise, graphic design skills, and strategic thinking to help us connect authentically with our community while advancing your career in digital marketing excellence!

Job Type: Full-time

Pay: $30.00 - $40.00 per hour

Expected hours: 40 – 50 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Work Location: In person