Digital Advertising Specialist (Guerrilla-Style Marketing)

Location: Legacy Corporate Offices**,** Bedford, TX

Job Type: Full-time, In Person

Schedule: Monday – Friday

Compensation: $70,000 - $100,000 annually, based on experience, skill level, and demonstrated performance

About the Job

Legacy Housing Inc. is seeking a Guerrilla Marketing Specialist to drive online advertising and digital marketing efforts for our Heritage Housing retail locations nationwide. This is a computer-based, in-house role focused on creating, testing, and optimizing digital ads that convert interest into retail traffic and sales.

This position is not field-based and does not involve face-to-face marketing, events, or interpersonal sales. The right candidate is tech-savvy, creative, analytical, and comfortable owning digital campaigns from idea to execution.

What You’ll Do

• Write, launch, and optimize digital ads promoting Heritage Housing retail locations
• Manage paid advertising across platforms such as:
• Facebook / Instagram
• Google Search & Display
• Other relevant digital channels
• Develop compelling ad copy and creative that highlights:
• Available homes
• Promotions or incentives
• Financing options and affordability
• Test headlines, visuals, targeting, and budgets to improve performance
• Monitor campaign metrics (clicks, leads, conversions) and adjust accordingly
• Coordinate with leadership to align ads with inventory and sales goals
• Maintain brand consistency between Legacy Housing Inc. and Heritage Housing

What We’re Looking For

• Strong written communication skills — especially ad copy
• Comfortable working independently at a computer for most of the day
• Tech-savvy and quick to learn new platforms or tools
• Creative thinker with a results-driven mindset
• Ability to test, iterate, and improve ads based on performance
• Organized and detail-oriented

This position does NOT require:

• Field marketing experience
• Event planning
• Sales or customer-facing work
• Influencer outreach or partnerships

Preferred (But Not Required)

• Experience running paid digital ads
• Familiarity with Meta Ads Manager or Google Ads
• Understanding of retail, housing, or high-consideration purchases
• Basic graphic or video editing skills (Canva, etc.)

Why This Role Matters

Our goal is simple: to increase sales at our retail locations by putting effective, well-written ads in front of the right buyers. We believe strong digital marketing can directly drive traffic, leads, and revenue — and this role plays a key part in that growth.

Benefits:

• Competitive pay
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Opportunities for career growth within a publicly traded company
• Collaborative and entrepreneurial work environment

Job Type: Full-time

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person