Content and Communication Specialist

Overview:

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

Responsibilities: **Meet the Recruiter:**Amber Smallwood

What You'll Get To Do:

The Content and Communication Specialist blends creativity with AI-driven tools to develop, optimize, and manage communications that elevate our brand presence across digital and retail channels.

Content Strategy, Management + Reporting

• Strategy - Work closely with Product and Marketing Teams to establish content strategy that aligns with category business goals and KPI’s
• Project Management - Manage and maintain content calendars and distribution plans, ensuring timely and consistent messaging across owned channels (web, email, and social).
• Email - Work with external agencies to manage D2C email programs, tracking against KPIs within various categories and providing timely reporting to product and management teams.
• Reporting - Monitor and regularly report on content performance metrics, such as engagement, traffic, and conversions, and make data-driven recommendations for optimization.

AI-Powered Content Strategy and Development

• Optimization - Utilize AI analytics tools to monitor and enhance search visibility, conversion rates and customer experience across retail channels
• Copy - Create, edit, and refine brand copy using AI-assisted writing tools while maintaining brand voice and tone.
• Imagery - Partner with Creative Manager to develop AI-generated imagery and visual assets for use across web, social, and retail platforms.
• AI Technology - Stay current on emerging AI technologies to improve content quality, efficiency, and creativity.
• Asset Management - Maintain a consistent repository of media materials, talking points, and brand assets.

Communication Strategy, Management + Reporting

• Strategy - Work with PR agency to align media, influencer and seeding strategy with overall content strategy.
• Awards - Identify media coverage and awards that support business goals – managing rights and maximizing usage in partnership with marketing team.
• Partnerships - Assist in identifying and coordinating brand partnerships aligned with strategic objectives.
• Reporting - Compile monthly and quarterly communications performance reports, using AI analytics tools where applicable to track and report on brand awards, media coverage and influencer activity.

Qualifications: What You'll Bring:

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in content strategy, communications, digital marketing, or PR.
• Strong writing, editing, and visual storytelling skills.
• Direct experience with AI-based content creation tools (e.g., ChatGPT, Gemini, Jasper,etc).
• Experience with content management systems, digital analytics, and social scheduling tools.
• Excellent project management and multitasking abilities.
• Collaborative team player with curiosity and adaptability.
• Basic graphic design or video editing experience (Adobe Creative Suite or Canva) is a plus.
• Knowledge of SEO and content optimization strategies required.

Benefits & Perks - What's In It For You:

Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
• Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
• Annual Bonus Program - Opportunity for an annual performance-based bonus.

We Take Opportunity Seriously:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The wage range of $77,000 - $87,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives.

We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic. #LI-AS1