Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

LaMar’s Donuts & Coffee

Location: City & County of Denver, Colorado (travel required) soon will be Headquartered in Castle Rock, Colorado

Employment Type: Full-Time

FLSA Status: Exempt (Executive)

About LaMar’s Donuts & Coffee

LaMar’s Donuts & Coffee is an iconic, made-from-scratch donut and coffee brand known for bold flavors, handcrafted products, and deep community roots. As we continue to grow nationally, we are elevating the brand into a fast-luxe, gourmet category that celebrates culinary craft, hospitality, and unforgettable guest experiences.

Position Overview

LaMar’s Donuts & Coffee is seeking a Chief Marketing Officer (CMO) to lead brand strategy, demand generation, public relations, and franchise marketing across our corporate and franchised locations.

This role is ideal for a food-obsessed marketing executive who has led marketing, preferably for a donut shop, bakery, bagel brand, coffee company, or gourmet / fine-dining concept, and who brings both strategic discipline and authentic culinary passion.

The CMO will be a senior executive partner to the CEO and leadership team and will also serve as a public-facing brand ambassador, including appearances on television, radio, podcasts, and live events.

What You’ll Do

Brand & Growth Leadership

• Lead and evolve LaMar’s national brand strategy, positioning, and voice
• Differentiate LaMar’s in a highly competitive bakery and coffee marketplace
• Ensure brand consistency across stores, menus, packaging, digital, and advertising

Food-First Marketing

• Translate artisan, madefromscratch food and beverage craftsmanship into compelling consumer storytelling
• Collaborate closely with culinary, bakery, and beverage leaders on product launches and seasonal offerings
• Champion quality, ingredients, and authenticity in all marketing efforts

Demand Generation & Performance

• Oversee digital, local, and national marketing campaigns that drive traffic and sales
• Balance brandbuilding with performance marketing and measurable ROI
• Guide influencer, creator, and community engagement strategies

Media, PR & Public Presence

• Serve as a polished, credible spokesperson for the brand on TV, radio, and digital media
• Support public relations, crisis communications, and brand reputation management
• Represent LaMar’s with warmth, professionalism, and confidence

Franchise Marketing Support

• Develop scalable marketing tools, campaigns, and guidelines for franchise partners
• Partner with franchisees to support local marketing while protecting brand standards
• Drive systemwide samestore sales growth

Executive Leadership

• Build, lead, and mentor a highperforming marketing team
• Collaborate crossfunctionally with operations, finance, culinary, and franchise leadership
• Present marketing strategies and results to executive leadership and stakeholders

What We’re Looking For

Required Qualifications

• 10+ years of senior marketing experience in food, beverage, hospitality, or restaurant brands
• Prior CMO experience or equivalent senior leadership responsibility strongly required
• Preferred Experience with donuts, bakeries, coffee, bagels, gourmet, or artisan food concepts, fine dining experience
• Demonstrated success growing brand awareness and sales in competitive markets
• Comfort with public speaking, media interviews, and oncamera appearances

Preferred Attributes

• Genuine passion for food, baking, coffee, and culinary craft
• Strong leadership, communication, and collaboration skills
• Experience supporting franchised or multiunit restaurant systems

Compensation & Benefits (Colorado Pay Transparency)

• Base Salary Range: $250,000 $400,000 per year, depending on experience and qualifications, historical and verifiable prior compensation
• Benefits: Comprehensive medical, dental, vision, 401K, PTO and holiday pay

Equal Opportunity Statement

LaMar’s Donuts & Coffee is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.

Ready to Apply?

If you are a food-driven marketing leader who wants to shape the future of an iconic brand and bring craft, personality, and pride back to center stage we’d love to hear from you.