Creative Strategist, Insights & Culture

About Us We imagine the new . Inspire the next. And use the power of our creativity to help build up those around us. At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.

We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.

We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family.

Overview We’re looking for a curious, culture-savvy creative strategist who can connect the dots between what’s happening in the world and what brands should do about it. Someone who moves fluidly between data and intuition, spreadsheets and scroll holes, cultural signals and brand strategy.

You’ll play a key role in developing insight-driven, earned-worthy ideas that live across paid, earned, owned, and shared channels. Equal parts researcher, storyteller, and cultural decoder, you’ll turn observations from Reddit threads, Amazon reviews, and TikTok trends into creative opportunities that drive real business results.

This isn’t a role for a trend chaser. It’s for someone who can see the patterns behind the noise, who knows how to find a needle in the haystack and turn it into a sharp cultural point of view.

Responsibilities

• Lead research and insight development across categories and audiences combining qualitative, quantitative, and cultural data to uncover the “why” behind behaviors.
• Field and synthesize research from diverse sources: social listening, online communities, academic studies, consumer reports, search data, and first-party research.
• Spot and interpret cultural signals before they break mainstream and identify which ones matter to brands.
• Turn insights into ideas that travel naturally across paid, earned, owned, and shared channels.
• Partner with creative team to translate insights into bold, integrated campaign platforms that spark attention and conversation.
• Develop trend reports, POVs, and strategic narratives that help clients understand what’s shaping culture and commerce.
• Collaborate with PR, creative, media, and influencer teams to ensure every idea is both strategically sound and culturally fluent.
• Support new business pitches by bringing data-driven insights and fresh, culturally aware thinking.

Qualifications

• 10+ years of experience in creative, brand, or cultural strategy, ideally within an earned-first, integrated, or creative agency.
• Proven ability to analyze and synthesize large volumes of information into clear, actionable insights.
• Comfort navigating multiple types of research including desk research, fielding research, social listening, and consumer data analysis.
• A portfolio that demonstrate how you’ve turned insights into ideas that earned attention or shifted perception.
• Deep curiosity for culture and the internet. You naturally spend time exploring TikTok, Reddit, niche communities, and comment sections for signals.
• Strong storytelling and presentation skills. You can make complex data feel simple, inspiring, and actionable.
• A natural collaborator who thrives on working across creative, media, and PR disciplines.

Benefits

• Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks
• Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
• Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
• Four-week sabbatical every five years of employment
• Exceptional parental leave benefits
• Global mentorship and networking programs
• Monthly cell phone reimbursement
• 401k savings and employee stock purchase plan
• Volunteer hours (20 hours annually) for designated non-profit partner and personal choice
• Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
• Career growth opportunities, such as Allison University (multi-day customized trainings for each level)

Compensation Our founding vision was to create a positive and entrepreneurial environment where talented people thrive – and creativity-killing bureaucracy… doesn’t .

We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $72K-$108K . Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.