Associate Manager, Brand (Social + Influencer)

Who We Are

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and

OPositiv.com

. We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference.

Your Role

O Positiv is seeking an Associate Manager, Brand (Social + Influencer) to help grow the brand through a social-first approach to storytelling, community, creators, and partnerships . This person will own day-to-day social, build content that performs, and play a key role in scaling our influencer program —while using social insights to drive high-impact partnerships that begin as custom social-first activations and evolve into larger brand collaborations.

You’re a hybrid creative + strategist: hands-on with content creation, fluent in platform trends, and able to translate insights into execution. You know how to create scroll-stopping content, build relationships with creators, and develop partnerships that expand brand reach and relevance. The Associate Manager, Brand (Social + Influencer) reports to the VP of Brand and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

Social Media Strategy & Content Execution:

• Lead day-to-day social management, including publishing, optimization, and performance tracking across TikTok, Instagram, LinkedIn, and emerging platforms
• Own and manage the 60–90 day social content calendar, aligned to the broader marketing, retail, and product launch calendar
• Create and edit compelling social content (short-form video, memes, trending sound integrations, behind-the-scenes moments, campaign storytelling)
• Ensure all product launches are supported with thoughtful, high-performing social storytelling
• Use social listening tools to monitor trends, identify cultural moments, and inform content direction
• Provide regular reporting and insights with recommendations for improvement

Influencer Marketing & Partnerships:

• Identify, source, and recruit fast-rising influencers and viral creators who align with O Positiv for rapid-response content creation and brand partnerships
• Lead execution of influencer-led digital and social activations for key brand and product launches
• Innovate on influencer strategy by staying ahead of cultural trends, creator formats, and best practices
• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Identify partnership opportunities that can grow O Positiv’s brand and social presence
• Develop and execute social-first partnership activations that can scale into larger, long-term collaborations
• Identify and evaluate co-branded giveaway opportunities and strategic brand alignments

Qualifications and Skills

Experience:

• 4+ years of experience in social media, influencer marketing, content creation, or digital marketing
• Familiarity and comfort in front of the camera, as well as with sensitive women’s health areas like vaginal support and PMS
• Obsessed with creating video content for social media with the ability to quickly react to trends and create brand-appropriate content on the fly.
• Deep understanding of TikTok, Instagram, and short-form content trends
• Strong video editing and storytelling skills; experience in CapCut, Adobe Suite, or similar tools
• Familiarity with content creation tools (Canva), social media management tools, project management tools (asana) and social listening platforms
• Sharp writing skills with the ability to craft brand-aligned copy
• Experience developing creative briefs, directing content, and executing end-to-end campaigns
• Strong analytical skills with confidence reporting on KPIs and using insights to guide strategy

Interpersonal:

• Strong leadership & communication skills: listen, mentor, and teach by example
• Positive and easy-going attitude and stage presence
• Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, organized, and goal-oriented
• Excitement for startups and building from the ground up
• Passionate about women’s health

Hours and Compensation

The anticipated base compensation range for this role will be $90,000k - $120,000k annually. Compensation will be commensurate with the candidate’s experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.