Brand Manager- PartyBomb

Founded in 1988 in Bend, Oregon, Deschutes Brewery has been pushing the craft beer movement forward for more than three decades. Today, we're proud to be the 6th largest independent craft brewery in the United States, with a reputation built on innovation, quality, and a whole lot of passion for producing a great product. Deschutes continues to grow, with a footprint in all 50 states one of the fastest growing non-alcoholic portfolio's in the country. We've also partnered with brands including Patagonia Provisions, Boneyard Beer and PartyBomb, a new-to-world flavored malt beverage*.* From hop-forward classics to creative seasonal releases, award winning non-alcoholic beers to flavor forward malt beverages, we're driven by one simple goal: brew damn tasty beverages that bring people together. If you're looking to do meaningful work with people who care deeply about their craft -and know how to have fun along the way- Deschutes Brewery is a place where you can grow and make an impact.

PartyBomb is a brand new, flavor-forward beverage brand built to bring the party wherever it goes - and we're looking for a creative, driven, and culture-tuned Brand Manager to lead the charge. You'll be the connector between our strategy, our community, and the experiences that make PartyBomb come alive. This position is based out of Bend, OR.

What You'll Do:

• Serve as the lead Brand Ambassador - spreading the stoke and bringing the party to both customers and teammates.
• Plan and execute events that bring PartyBomb to life - from samplings and pop-ups to sponsored activations. Develop and oversee our brand ambassador programs, ensuring consistent energy, execution, and engagement.
• Translate brand strategy, positioning, and insights into smart, creative marketing plans that drive awareness, trial, and loyalty.
• Manage media plan execution, website content, and email/text marketing to keep our digital presence vibrant and effective.
• Lead breakthrough consumer programs that connect across channels - ensuring strategies come to life through seamless, integrated execution.
• Collaborate with the innovation team, VP Marketing, and CEO to develop new flavors, packaging, and portfolio strategies informed by a constant consumer feedback loop.
• Work with the creative team and external partners to design standout merchandise, swag, and point-of-sale that amplify the brand experience.
• Build and activate trade marketing programs to drive distribution, volume, and visibility across markets.
• Partner with local teams on market-specific programming, distributor training, and event activations that make PartyBomb shine at retail and beyond.
• Manage budgets and performance reporting to measure impact and optimize investments.
• Stay tapped into culture and consumer trends - acting as the brand's eyes, ears, and voice to keep PartyBomb connected to what's next.
• Lead PR, influencer, and partnership strategies to grow awareness and brand love.
• Collaborate cross-functionally (sales, design, PR, digital, finance, etc.) to deliver cohesive and high-impact brand plans.
• Translate strategy into compelling storytelling - from creative briefs to launch events - that inspire both internal teams and external partners.
• Travel to key markets to support product launches, events, and activations that bring the brand to life in real time.
• Perform other duties as assigned.

Who You Are:

• A passionate brand builder who loves connecting strategy with creativity.
• A natural leader and team player who thrives in fast-moving, entrepreneurial environments.
• A confident storyteller who knows how to energize a room and a campaign.
• Obsessed with culture, community, and the little details that make a brand unforgettable.
• Equal parts strategic and scrappy - ready to roll up your sleeves and make big ideas happen.
• A genuine passion for fan culture and creating memorable, surprise-and-delight experiences.

Required Education, Experience & Attributes:

• BA/BS in business, marketing, communications or related field.
• 3+ years of progressive brand management experience.
• Highly motivated self-starter with strong organizational and interpersonal skills as well as the ability to collaborate. effectively across functions with passion and enthusiasm.
• Ability to think creatively and strategically, with a proactive approach to problem solving.
• Passion for social media and a deep understanding of various social media platforms, their features and their audiences.
• Comfort and charisma on camera, fluent in TikTok and IG.
• Excited and ready to build something from the ground up.

Physical Requirements & Working Conditions:

• Prolonged periods of sitting and/or standing at a desk and working on a computer.
• Must be able to lift up to 50 lbs.
• Occasional nights, weekend and holidays for events support may be required.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact HR@deschutesbrewery.com to discuss your application.