Social Media and Marketing Coordinator

Overview
We are seeking a dynamic and creative Social Media and Marketing Coordinator to join our team. This role is essential in developing and executing innovative digital marketing strategies to enhance brand visibility, engagement, and growth across various platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing tools, with a passion for storytelling and brand development. This position offers an exciting opportunity to shape our online presence and connect with our audience through compelling campaigns and engaging content.

Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Tik Tok, and others to increase brand awareness and engagement.
• Create high-quality visual content including graphics, photography, and videos using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage social media scheduling and monitoring using tools like Hootsuite and Buffer to ensure consistent posting and timely responses.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for SEO by conducting keyword research and applying best practices in digital marketing.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics through Google Analytics and web analytics tools to measure campaign performance and inform future initiatives.
• Collaborate with the public relations team to maintain positive relationships with media outlets, influencers, and partners.
• Proofread all content for accuracy, branding consistency, and professionalism before publication.
• Assist in branding initiatives, e-commerce activities, and overall digital marketing efforts to support business growth.

Skills

• Proficiency in video editing software for content creation.
• Strong knowledge of social media management platforms
• Experience with Facebook Advertising, Google Analytics, SEO techniques, keyword research, and web analytics tools.
• Excellent graphic design skills with an eye for aesthetics that align with branding guidelines.
• Ability to craft compelling content tailored for different audiences across multiple channels.
• Knowledge of social listening tools to monitor brand reputation and industry trends effectively.
• Experience in public relations strategies to enhance brand image through media outreach.
• Familiarity with e-commerce platforms is a plus for integrated marketing campaigns.
• Strong relationship management skills to foster partnerships with influencers, clients, and stakeholders.
• Exceptional proofreading skills ensuring all content is polished before publication. This role is perfect for a motivated individual passionate about digital marketing innovation who thrives in a fast-paced environment dedicated to elevating brand presence through strategic social media management and creative content development.

Pay: From $16.00 per hour

Expected hours: No more than 20.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person