Marketing and Communications Manager

Organizational Overview

The Emerald Necklace Conservancy is a private, non-profit stewardship organization established in 1997 with the primary mission of restoring, improving, and protecting the historic Emerald Necklace park system in Boston and Brookline. As a dedicated guardian of landscape architect Frederick Law Olmsted's late 19th-century vision, the Conservancy serves as the critical link between public agencies and the private sector to ensure these 1,100 acres of green space thrive for modern urban residents. The Conservancy is dedicated to stewarding the 1,100-acre linear Emerald Necklace park system in Boston and Brookline, connecting over 15 diverse neighborhoods. Our vision: A thriving Emerald Necklace where people and parks care for each other, made possible through thoughtful parks care, people-driven programming and inclusive policy work.

Position Overview

The Emerald Necklace Conservancy seeks an enthusiastic, outgoing and creative communications professional to maintain and increase public awareness of Boston's historic Emerald Necklace park system and the Conservancy's work - via press relations, social media, marketing and communications initiatives, the Shattuck Visitor Center and in-parks signage and mobile tour guide programs. Serving on the Marketing and Communications team and reporting to the Director of Marketing and Communications, the Marketing and Communications Manager is charged with increasing the public's awareness, appreciation, use of and support for the Emerald Necklace and the work of the Conservancy through a mutually reinforcing program of social media, special events, communications, visitor resources and media relations. This position is hybrid, requiring two or more regular workdays in the Conservancy offices at 350 Jamaicaway and/or 125 The Fenway, plus occasional work in the Emerald Necklace parks and at external events.

Title: Marketing and Communications Manager

Position type: Full-time, Exempt

Department: Marketing and Communications

Reports to: Director of Marketing and Communications

Compensation: $60,000 - $85,000 per year

Responsibilities

Social Media and Digital Communications

• Manage social media content for several platforms (Facebook, Twitter, Instagram, BlueSky, YouTube, LinkedIn). With assistance from the Visitor Engagement Associate, plan, create, curate and engage in daily content and ensure consistent branding and messaging. Meet annual goals for growing usership and engagement across platforms.
• Develop strategies and campaigns to increase audiences and engagement on the Conservancy's social media channels. Liaise with senior staff and a communications consultant in the development and execution of these strategies.
• Advise and coach colleagues and volunteers on contributing meaningful and impactful content and amplifying existing content on social media channels.
• Integrate new media ideas and trends into traditional communications.
• Maintain, expand and promote the Conservancy's Mobile Tour Guide.
• Ensure the creation, curation and daily upkeep of content for the Conservancy website (business hours, calendar events, updating information, etc.) Work with the Visitor Engagement Associate to execute updates.
• Participate in plans for a graphic and organizational refresh of the Conservancy website.
• Develop meaningful digital dialog and relationships with supporters and friends.
• Working with the Visitor Center Associate, track and use social media analytics to help inform marketing strategies.

Marketing and Communications

• Develop, plan, and execute a comprehensive multi-channel marketing and communications strategy annually that targets current and potential supporters. Work with staff and Board members as needed in the planning and execution.
• Prepare a monthly eNewsletter and as-needed email campaigns around events, fundraising and other programs.
• Oversee the design of compelling Conservancy collateral materials, including brochures, holiday card, program literature, promotional materials and signs, dedicated websites, etc. Secure and supervise outside vendors as needed.
• Create and distribute promotional materials, including event invitations, event flyers, posters, ads and multimedia presentations.
• Identify and leverage new marketing partnerships and visibility opportunities.
• Manage the creation of the Conservancy's Annual Report, including schedule, writing, design and
• printing. Contract and supervise outside vendors as needed.
• Oversee Digital Asset Management and research/implement improvements to storing the Conservancy's digital photo library.
• Prepare and update the internal monthly dashboard on year-to-date progress for Conservancy goals.
• Update ENC website - SEO, etc.

MediaPublic Relations

• Build and maintain relationships with reporters and social media influencers and respond to media inquiries, working with a communications consultant to pitch stories and articles to local reporters and publications.
• Working with a communications consultant, ensure the timely creation and launch of media materials, including press releases, media advisories and media kits. Participate in public relations strategy and execution as needed.
• Identify and leverage new media opportunities.
• Working with a communications consultant, ensure comprehensive monthly media coverage files, up- to-date media lists and image library.
• Compile media packets for monthly board meetings.
• Update the Conservancy website with press releases and media hits.

Visitor Services

• Work with the Director of Marketing and Communications and the Visitor Center Associate to design, implement and maintain a welcoming, inclusive and informative visitor experience.
• Recruit, hire and supervise the Visitor Center Associate and the Weekend Shattuck Visitor Center Assistant, assigning and assisting with tasks as necessary.
• Plan, coordinate, schedule and promote a seasonal slate of public and private tours working with the Conservancy Docents. Assist in the expansion of the public tour program and the recruitment of volunteer tour guides. Review and adjust curriculum and tour offerings to reflect entirety of the Emerald Necklace.
• Implement strategies and campaigns to increase public awareness and visitation of the Shattuck Visitor Center: keep displays updated and timely, create and help execute a schedule of casual public events like talks and ranger meet-and-greets with the support of the Public Events and Partnerships Coordinator, update engagement tools such as the Book of the Month, Visitor Map, etc.
• Oversee day-to-day upkeep of the Shattuck Visitor Center, ensuring the inventory of office supplies in concert with the Visitor Center Associate and communicating major maintenance needs to the Director of Operations.

Events and Meetings

• Assist in the planning, execution and promotion of live and virtual Conservancy events, including the Annual Meeting, summer programs, Emerald Evening, Party in the Park and other events.
• Provide marketing and communications insight for board committee meetings related to community outreach and visitor experience.

Qualifications

• The successful Marketing and Communications Manager will demonstrate tact, maturity and effective interfacing in handling diverse public and media inquiries and an ability to think creatively and use excellent judgment in a fast-paced and dynamic environment. The incumbent will be eager to work in a mission- focused non-profit organization and to seek maximum impact from limited resources, and will have the following:
• Bachelor's degree in marketing/communications or related field and/or several years of directly related experience.
• Minimum of 2 years of marketing or customer service experience in a professional setting required.
• Strong understanding of social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), digital marketing, and web analytics.
• Strong writing skills with attention to detail and to brand consistency.
• Ability to communicate with a variety of constituents in a professional and welcoming manner.
• Ability to manage multiple deadlines and prioritize projects.
• Self-starter with ability to work independently or as part of a team.
• Knowledge of Microsoft Office suite (Word, Excel, Outlook), and experience with WordPress preferred.
• Graphic design skills; familiarity with Adobe Creative suite and Canva preferred.
• Video editing skills preferred
• Knowledge of special events and media relations preferred.
• Experience working with designers, printers and other communications vendors preferred.

The Emerald Necklace Conservancy is an Equal Opportunity Employer, and no person shall be discriminated against on the basis of race, creed, color, religion, national origin, sex, sexual orientation, gender identity or expression, marital status, age, Veteran status, physical/mental disability, genetic information, ancestry, or any other characteristic protected by federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.