Social Media and Marketing Manager

tools such asJob Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role involves crafting compelling content, managing social media channels, and executing targeted marketing campaigns that resonate with our audience. You will be the driving force behind our digital storytelling, leveraging your expertise to boost engagement, increase brand awareness, and support our overall marketing objectives. If you thrive in a fast-paced environment and are passionate about digital marketing strategies, this is your opportunity to make a significant impact!

Duties

• Develop and implement comprehensive social media strategies to enhance brand visibility across platforms such as Facebook, Instagram, LinkedIn, and Newsletter.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media tools to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gauge public sentiment, identify trends, and gather insights for continuous campaign improvement.
• Optimize content for SEO by conducting keyword research and integrating relevant tags to improve organic reach.
• Plan and execute paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI.
• Collaborate with cross-functional teams including PR, sales, and design to ensure consistent branding and messaging across all channels.
• Monitor web analytics using tools such as Google Analytics and other platforms to track campaign performance and inform future strategies.
• Maintain relationships with influencers, media outlets, and partners to expand outreach efforts through public relations initiatives.
• Oversee graphic design projects utilizing Canva to produce visually appealing marketing materials.
• Proofread all content meticulously to ensure accuracy, clarity, and brand consistency before publication.

Requirements

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Canva; experience with video editing is a plus.
• Familiarity with social listening tools like Brandwatch or Mention for monitoring online conversations.
• Hands-on experience with social media management platforms.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics.
• Ability to develop creative content tailored for diverse audiences across multiple platforms.
• Strong relationship management skills to foster partnerships with influencers, media outlets, and internal teams.
• Excellent proofreading skills ensuring all content is polished and aligned with branding standards.
• Understanding of branding principles combined with experience in public relations strategies.

Pay: $800.00 per month

Work Location: In person