Marketing Manager

At Van Holten’s, we’ve been making pickles since 1898, and we’re anything but traditional. We’re best known for our Pickle-in-a-Pouch products and bold, fun flavors sold across the U.S. and internationally. We’re a family-owned Wisconsin company that builds playful, irreverent brands, works hard, treats people right, and takes our results seriously—just not ourselves.

Job Summary
This role is the marketing engine for Van Holten’s, supporting both B2B and B2C activity with most work centered on retailer, distributor, and partner needs. You will help shape how the brand looks and shows up in the world while keeping projects moving, supporting sales with effective tools, and managing the steady flow of packaging, product content, licensing, digital activity, and day-to-day marketing work that keeps the brand running. It is a scrappy, hands-on role for someone who works well independently, brings creative judgment and ideas to the table, and collaborates closely with sales and other teams.

Project Management and Workflow

• Maintain the marketing calendar and keep projects organized
• Turn leadership direction into clear briefs and timelines
• Coordinate with internal teams and outside partners
• Keep marketing files, images, sales collateral, and content systems organized
• Track marketing activity, resources, and basic ROI

Brand & Creative Execution

• Help shape how the Van Holten’s brand shows up across packaging, social, sales materials, and trade shows
• Contribute creative ideas for packaging, launches, promotions, and brand moments
• Manage and execute social and digital content, contributing ideas as well as coordination
• Review creative materials to ensure they are on-brand, accurate, and consistent

Sales Support

• Build and update sales sheets, one-pagers, and presentations
• Use sales data and basic syndicated data to create simple selling stories
• Provide sales with updated images, specs, and collateral
• Draft product introductions, updates, and customer-facing announcements
• Draft simple press releases tied to launches or key customer news
• Maintain tools for brokers, distributors, and key accounts
• Keep product content accurate across customer and industry platforms
• Join customer calls when needed to walk through basic product or brand information

Packaging and Product Content

• Manage packaging updates from concept through approval
• Coordinate artwork accuracy with operations, FSQA, and designers
• Coordinate with operations on packaging inventory levels
• Support legal, regulatory, and brand-standard accuracy
• Update product data and images across customer and industry platforms
• Maintain product images and marketing assets
• Maintain and update the company style guide

Licensing and Partnerships

• Coordinate artwork, packaging, and claims with license partners
• Track schedules, approvals, usage guidelines, and compliance
• Maintain royalty files and licensing documentation
• Support marketing collaborations with other CPG brands and retailers

Digital and E-commerce

• Support product listings and reporting with the e-commerce partner
• Post and schedule social content with consistent brand voice
• Monitor engagement and online reviews, escalating issues and supporting online reputation
• Support email campaigns, website updates, and digital marketing needs
• Coordinate digital campaigns with vendors
• Stay current on digital and social trends

Trade Shows and Events

• Assist with booth graphics, samples, and prep
• Coordinate marketing materials for trade shows
• Attend select shows and represent the company with sales

General Marketing Tasks

• Maintain media, influencer, partner, and vendor contact list
• Monitor shared inboxes and route items appropriately
• Support other marketing needs as they arise

Preferred Experience

• 3 to 5 years in marketing; CPG or food preferred
• Ability to manage shifting priorities and multiple projects
• Experience supporting sales teams with tools and communication
• Familiarity with product content needs for retailers and distributors
• Experience with packaging, artwork, or agency coordination is a plus
• Ability to turn sales data into simple selling stories
• Strong written communication and editing skills
• Comfortable operating as a one-person marketing department

Skills and Tools

• Proficient in Microsoft Office, especially PowerPoint and Excel
• Able to use Canva, Adobe Express, or similar tools for simple graphics
• Comfortable using AI tools such as ChatGPT for drafting and refining content
• Familiar with social media and brand presence best practices
• Able to support website and email updates using user-friendly tools
• Comfortable updating product data and images on retailer and distributor platforms
• Strong organizational skills including file management and workflow management
• Detail oriented across copy, layouts, images, and product information

Professional Attributes

• Calm under pressure and comfortable shifting priorities quickly
• Able to take high-level or fast-changing direction and turn it into actionable steps
• Organized, dependable, and detail oriented while still moving work forward efficiently
• Scrappy and resourceful, able to figure things out independently
• Practical and service minded, supporting sales, operations, and FSQA
• Works independently and takes initiative

Work Schedule and Conditions

• Monday to Friday with regular in-office time in Waterloo and optional three-in, two-remote hybrid flexibility
• Travel up to 10 percent for trade shows or marketing-related needs
• Light physical activity such as moving samples and booth materials

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Waterloo, WI 53594