Associate Marketing Communications Manager

Job Title: Associate Marketing Communications (MarComm) Manager

Classification : Full Time | Individual Contributor

Location: Minneapolis | Mighty Spark HQ + Hybrid

Reports to: Director of Marketing

Intro

We’re looking for a dynamic Swiss-army-knife marketer! Doing what, you wonder? Leading social, email, & influencer efforts; supporting retailer marketing, digital media, & e-commerce initiatives; driving creative development, and managing grassroots initiatives & consumer feedback.

APPLICATION SUBMISSION DETAILS

Please send an email to jobs@mightysparkfood.com with your resume and a short video covering: 1) Why you're excited + a great fit for this role, and 2) What you'd do in your first 60 days on the job.

Note : we will be reviewing candidates' applications via email only, so please be sure to apply there if you want to be considered! Applications due Friday, January 16th.

Amazing opportunity to join an emerging, high-growth brand with the opportunity to drive marketing strategy and execution across many different channels and projects. This person MUST be unafraid to strategize and lead, yet totally comfortable and happy getting into the weeds, keeping us organized, and managing critical execution for the brand. There’s a ton of info below – please review in detail to gauge experience, interest, & fit – and if this sounds like you, let’s chat!

About Mighty Spark

Mighty Spark is a small and growing food company headquartered in Minneapolis, MN, producing high-quality, delicious chicken products – nutritious, better for you food you’ll love. 

We believe in eating well and giving back in a real way, so in partnership with our retail customers & Feeding America, we donate 1 million meals annually to ignite positive change and help reduce food insecurity.

• Mission : To unleash the power of a small spark that ignites meaningful change
• Vision : To elevate chicken to its rightful place in healthy meat snacking.
• Values : Community, Originality, Balance – these values reflect our business from the inside-out, from our culture to our partnerships and ultimately, our consumer.

Mighty Spark HQ is in Loring Park in downtown, Minneapolis. This role must be located in Minneapolis, available to work at the office a couple days per week with a hybrid schedule depending on the needs of the team and role.  

 

Role Overview

This role is multi-faceted and will allow you to support across all parts of the marketing communications environment – from social, email, and digital media, grassroots marketing, sampling, & events, to the complex world of e-commerce and retail media.

This is a MarComm generalist role, not a specialist in any certain realm of marketing (i.e., social media, events, etc.)

The role will be both tactical and strategic – the ideal fit won’t shy away from ‘getting their hands dirty’ and getting into the weeds across various tactics and support functions, but is also comfortable raising their hand, sharing their opinion, and proposing – and executing – ideas and strategies to drive the business forward. Organization & follow-through, strong communication, and attention to detail are must-haves for this job.

 

What You’ll Do

Below is an overview of key ownership and tasks for the role, covering majority of ongoing daily / weekly / monthly workload and responsibilities.

Comprehensive Social Media, Influencer, & Email Program Management

• Lead the ongoing evolution and execution of Mighty Spark’s cross-platform social media strategy including concepting, content development, community management, influencer strategy & partnerships, boosting & paid social campaigns
• Act as key point of contract for agency team to drive and communicate goals, strategy, feedback, approvals, etc. across all facets of social, influencers, and email marketing
• Drive influencer and Mighty Spark fan/ambassador programs
• Lead briefings & brainstorms, content review/approvals, paid social campaigns, email campaigns, reporting, and more

 

Retailer/Shopper Marketing Program Execution

:

Shopper marketing is an important part of our marketing strategy and will be a key part of this role. Details:

• In partnership with Marketing, Sales, and Agency Partners, plan, track, and execute various shopper marketing tactics, including demos/sampling, coupons, digital ads, in-store signage, and other promotional tactics
• Lead the creation, deployment, and measurement of all coupons at the brand and retailer level
• Act as primary contact for various partners/vendors to manage and execute shopper/retail programs
• Lead and/or support creative kickoff and creative development for shopper marketing tactics (digital ads, shelf signs, coupons, etc.)

 

Digital, Retail Media, & E-Commerce Support

• Support digital marketing and media campaigns in partnership with Marketing Team and Agency Partner(s). Participate in status meetings, support with briefing & follow-up information, strategy & budget review, etc.
• Own the development, management, & deployment of brand/product assets and information across retail sites, marketplaces/storefronts, and retailer syndication platforms
• Digital Shelf Asset Owner including retailers, marketplaces, and syndication platforms

Creative & Asset Development

• Project manage and support creative development of brand & campaign assets as needed, including but not limited to sales support material, event/trade show assets, website or digital assets, creative assets for media plan, etc. Develop creative briefs to kick off new projects and provide all relevant information. Participate in kickoffs, content reviews, and act as key stakeholder to manage and communicate feedback, rounds of review, and approvals

Grassroots & Sampling Program

• Execute holistic grassroots and sampling program to drive trial of Mighty Spark products across relevant businesses & organizations, influential individuals, and interested parties. Details:
• Outbound and inbound communication with relevant parties
• Shipping product to designated locations
• Responding to consumer questions and requests; sending digital or physical coupons
• Overall project management – organization, tracking, and measurement of key activities
• Additional ideas and creative thinking welcome!

 

Consumer Feedback & Responses

• Manage all inbound and outbound communications with consumers who have questions, concerns, feedback, etc. via email & social media. You are the brand voice to our consumers!
• Respond, organize, and facilitate additional cross-functional communication & reporting as needed

 

General Marketing & Sales Support

: We are in growth mode and opportunities are constantly coming up for us to pitch Mighty Spark for additional sales and distribution vehicles. How our brand shows up is important in these scenarios, and they can require a need to act quickly – respond to requests, send sample products, create a new support asset, print sales materials, etc. This role must be ready to jump in and help as things come up, no matter how big or small the task!

Who You Are

• Versatile & dynamic

– Must be willing to wear multiple hats and have a mentality to figure things out and be comfortable in the uncomfortable at times

• Creative thinker

– A ‘go-getter’ attitude and a fearlessness in figuring it out! We don’t expect perfection, and you’ll always have support, but we expect comfort in trying new things, seeking solutions and answers, and sharing your perspective to move projects along

• Critical thinker

– Strong ability to think on your feet and solve problems as they arise

• Driven & motivated

– Comfort and confidence to self-start and self-manage is important in a small company and on a small team

• Excellent, proactive communicator

– Communication is core to who you are. You’re comfortable being in the middle of multiple concurrent projects, regularly sharing updates and managing stakeholders, being in direct communicator with vendors, internal partners, and consumers across many mediums/channels

• Organized & detail oriented

– Paying attention to details and staying on top of even the seemingly-small things across multiple projects – while keeping the bigger picture in mind

• Insatiably curious

– asking questions, seeking to understand why, learn more, and desire to become an expert in your role, the Mighty Spark business, and category

• Interested in the food and CPG space!

What You’ll Receive

Competitive pay and comprehensive benefits package including:

• Health insurance: including medical, dental and vision
• Life insurance: employer paid life insurance with optional supplemental life insurance
• 401K and company match
• Health Savings Account (HSA) and company contribution
• Flexible Spending Account (FSA) and FSA Dependent Care options
• Free parking at the office (nearby lot)
• A great office space with lots of free snacks and drinks; dog-friendly environment :)
• Generous paid time off and paid holidays

Qualifications

• Bachelor’s degree
• 4-6 years of experience in a marketing communications role
• CPG or food experience a plus
• Agency and/or small company experience a plus

Can't wait to hear from you!