Senior Manager, Brand & Partnerships Activation

Job Summary : The Senior Manager of Brand & Partnerships Activation serves as Saxbys' primary brand ambassador to external partners, leading our campus activation strategy during our aggressive growth phase. This role will establish & elevate Saxbys' presence on campuses through strategic partnerships, grand opening events, and media placements that create excitement and drive awareness. As we expand, this position will develop scalable processes that transform our campus activation from good to great, ensuring Saxbys stands out in competitive campus environments.

What You Will Ow

• nPartnership & Campus Marketing Strateg y: Develop and execute comprehensive strategies for grand opening events, on-campus media placements, and partner communications that maximize brand impact and ROI. Create scalable processes that can be implemented across multiple campus openings simultaneously
• .External Brand Representatio n: Serve as Saxbys' primary marketing representative to all campus partners, building relationships with key stakeholders and generating excitement for our brand, targeting the students of our new and existing campuses. Lead communications and press pitches for grand opening events, pre-opening marketing activations, campaign launches, and more
• .Media Strateg y: Identify high-impact media opportunities across campus placements, digital/social media, sponsorships, and emerging channels (e.g. NIL). Prioritize activations, negotiate rates, and strategically allocate budget to establish broad brand awareness on new campuses while maintaining relevance on existing ones. Track and report on media KPIs to inform budget decisions
• .SVP Program Developmen t: Own the strategy and oversee execution of the Student Vice President program, establishing clear goals and processes for campus activation. Create frameworks that enable SVPs to build partnerships and operate with guided autonomy
• .Influencer & Community Engagemen t: Supporting the Digital Marketing Coordinator, oversee influencer partnership strategies for SVP influencer pitches and supporting goal achievement. Oversee strategy of required event plans for campaign events that SVPs execute, such as Happy Hours and Influencer Preview Parties

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Who You Will Suppo**

• rtAssociate Director, Brand Marketi ng: Collaborate on overall brand strategy and ensure alignment between campus activation initiatives and broader marketing objective
• s.Marketing Te am: Work cross-functionally with creative, digital, and content teams to execute the brand activation visio
• n.Operations Te am: Partner with operations to ensure seamless coordination between marketing initiatives and cafe opening
• s.External Partne rs: Build and maintain relationships with university stakeholders, media partners, and community organizations to maximize Saxbys' campus presenc

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What Success Looks L**

• ikeGrand opening events consistently exceed attendance targets and generate measurable brand awaren
• essMedia placements deliver strong ROI as measured by brand awareness metrics and cafe traf
• ficSVP program demonstrates consistent execution of brand activation initiatives across all campu
• sesPartner relationships lead to expanded opportunities and positive word-of-mo
• uthScalable processes are established that allow for efficient execution of multiple cafe openi

ngsWhere You Ex

• celStrategic Partnership Building: Exceptional ability to identify, develop, and nurture relationships with key stakeholders that advance Saxbys' brand objectiv
• es.Event Orchestration: Proven talent for conceptualizing and executing memorable events that generate excitement and strengthen brand connectio
• ns.Media Strategy: Strong understanding of media landscape and ability to identify high-impact opportunities that maximize budget efficien
• cy.Cross-Functional Leadership: Skilled at aligning and motivating diverse teams toward common goals without direct reporting authori
• ty.Scalable Process Development: Talent for creating systems and frameworks that can be efficiently replicated across multiple locatio

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What You Have**

• Done5-7 years of experience in brand activation, event management, partnerships, media planning or related marketing r
• olesSuccessfully led large-scale marketing events or grand openings that delivered measurable res
• ultsDeveloped and managed strategic partnerships with external organizat
• ionsCreated and executed media strategies across multiple chan
• nelsDemonstrated success in building and scaling marketing prog
• ramsManaged significant marketing budgets with proven

**ROI

What is Req**

• uiredSupport, exhibit, and promote Saxbys Mission and Core Values in all daily activi
• ties.Bachelor's degree in Marketing, Business, Communications, or related
• fieldTravel Requirement up t
• o 30%Valid driver's li
• censePhysical requirem
• ents:Able to stand and walk for extended periods of
• timeAble to stoop and
• kneelPush, pull, lift or carry up to 3
• 5 lbsAscend or descend ladders, stairs,

ramps