Social Media & Graphic Design Specialist

As a leader in the jewelry industry, Reis-Nichols Jewelers mission is to create exceptional customer experiences in a culture of integrity and respect. We promise high-quality merchandise and brands, and as a recipient of the Best Places to Work in Indiana, we strive to provide a dynamic environment where employees can thrive and grow. We are seeking a Social Media & Graphic Design Specialist who will ensure the highest performance in developing and executing luxury social media campaigns across multiple platforms, from ideation, creative design, and execution to reporting and optimization. In this exciting role, you will be responsible for producing engaging and creative social media content that elevates the Reis-Nichols brand as a premier industry leader of luxury jewelry and watches. You will also assist our Creative & Brand Manager to design creative Marketing collateral such as catalogs, advertisements, brochures, fliers and more, as we expand into our new Flagship store! The person who will thrive in this role will be a creative problem solver and excel at communicating and collaborating across departments (Marketing, Sales, Merchandise, Leadership). This position generally works a fully onsite Monday-Friday schedule. However, hours may differ during events or peak holiday times in the luxury retail industry. ESSENTIAL FUNCTIONS: SOCIAL MEDIA

• Develop and present a monthly social content strategy calendar to the Director of Marketing and Creative & Brand Manager and collaborate on weekly content together
• Execute results-driven social media strategies to increase brand awareness and engagement
• Curate and produce engaging content for Reis-Nichols’ social media platforms including Facebook, Instagram, Pinterest, YouTube, and LinkedIn
• Maintain unified luxury brand voice across all social media channels
• Create compelling content including written, video, graphic design, and photo content for all channels
• Collaborate with team in the creation and editing of social content
• Collaborate with the merchandising team and Marketing & Product Photographer to plan and execute jewelry and watch product photo shoots
• Collaborate with jewelry consultants to identify jewelry trends and feature popular staff picks on social media with regular cadence
• Ensure compliance with vendor/brand social media guidelines, including posting schedules and responding to customer inquiries in a timely manner
• Attend monthly client events and produce live social media content to enhance the brand
• Interact with online users and respond to social media messages, inquiries, and comments
• Review social analytics and present monthly reports on key metrics to Marketing Director and the team
• Continually research and monitor competitive social media channels for luxury jewelry and watch trends and implement new opportunities to engage with our audience
• Stay up to date with the latest social media best practices and technologies in the jewelry industry
• Communicate with industry professionals and influencers via social media to create a strong network

GRAPHIC DESIGN

• Support department with development of graphic designs from concept to final art form on projects
• Collaborate with Creative & Brand Manager on creation of digital/print advertisements, brochures, flyers, promotional materials including store signage and other printing projects
• Assist in the development of graphics and content of e-mail campaigns
• Oversee various print projects and manage relationships with internal and external vendors

GENERAL FUNCTIONS:

• Assist Digital Marketing Manager in order fulfillment for e-commerce sales
• Work with Digital Marketing Manager on monthly blog content development
• Assist Marketing & Product Photographer with putting new jewelry and watch products online
• Assist Events & Client Relations Specialist at events, as needed (setup, teardown)
• Other duties or projects as assigned by Marketing Director.

REQUIRED SKILLS, KNOWLEDGE, AND BEHAVIORS:

• Collaborative and outgoing team player with the ability to work with cross-functional teams and external partners with a positive attitude
• Excellent written and verbal communication skills
• Strong organizational, attention to detail, and multitasking abilities with a high level of efficiency
• Ability to gather information, interpret information, solve problems and make informed decisions
• Proficiency in social media management tools, marketing techniques, and analytics platforms including Sprout, Monday.com, Meta Business Suite, etc.
• Strong photography and graphic design skills with a discerning creative eye for visual storytelling
• Must be proficient in utilizing Adobe Creative Cloud (to include Photoshop, Illustrator, InDesign and Premiere or equivalent video editing software), and Canva for creative output
• Excellent time management and ability to manage multiple projects and deadlines effectively
• Be service and solution-oriented and consistently meet and exceed expectations
• Be self-directed and motivated to accomplish departmental goals and objectives
• Adaptability to social media trends and event requirements
• Luxury brand ambassadorship to represent the company positively and professionally

JOB REQUIREMENTS:

• Bachelor’s degree in marketing, communications, graphic design, or related field
• 2+ years of corporate social media management (experience in luxury industry preferred)
• 2+ years’ experience with Adobe Creative Cloud programs listed above or equivalent graphic design training/certifications
• Must provide portfolio/creative reel of work
• Must be currently authorized to work in the United States on a full-time basis
• Valid driver's license for travel between store locations and off-site events

PHYSICAL REQUIRMENTS:

This position is based in a professional office environment and requires the use of standard office equipment, including computers, phones, printers, and filing cabinets. The employee will be required to talk or listen regularly and may need to stand, walk, use hands to handle objects, and reach with hands and arms frequently. The role involves sitting for extended periods, climbing stairs, and standing for extended periods as well. Some carrying of packages and boxes (up to 20 pounds) to assist with events, as needed. The physical demands outlined above are representative of those necessary to successfully perform the essential functions of this job.