Marketing Director

About Passive

You’re great at what you do — but finding the next step in your career shouldn’t feel like another job. Passive exists for high-performing professionals who are open to something better, but don’t have time for job boards, recruiter calls, or resume rewrites.

In seconds, Passive helps people discover aligned roles, tailor their resume instantly, and apply privately — without noise, pressure, or wasted hours. We’re building the first AI-powered career discovery platform designed for the 70% of professionals who are open to better opportunities but too busy to search .

This isn’t a job board. It’s career leverage.

Here is a 30 Second Video Showing how Passive works

The Role

We’re hiring a Marketing Director to own and scale Passive’s growth engine. This is a senior, hands-on leadership role for someone who understands how modern products grow — through trust, narrative, distribution, and systems, not just campaigns.

You’ll be responsible for turning Passive into a category-defining brand that high-performing professionals recognize, trust, and adopt instinctively. You’ll work directly with the CEO and cross-functionally with Product, Design, and Partnerships to drive acquisition, activation, and long-term engagement.

This role is ideal for a marketing leader who wants real ownership , real impact, and the opportunity to build something people genuinely care about.

What You’ll Own

Growth Strategy & Execution

• Own end-to-end growth across organic, paid, social, content, influencer, and referral channels.
• Design and execute acquisition strategies that scale efficiently and sustainably.
• Optimize the full funnel: awareness → signup → activation → retention → premium conversion.

Brand & Narrative

• Define and evolve Passive’s voice, positioning, and messaging across channels.
• Ensure brand consistency while maintaining authenticity and edge.
• Turn product truth into stories that resonate with busy, high-performing professionals.

Social, Content & Distribution

• Own Passive’s social presence and content strategy (LinkedIn, TikTok, YouTube, etc.).
• Build repeatable systems for high-performing content, not one-off posts.
• Leverage influencer partnerships and owned media to compound reach.

Data, Experimentation & Systems

• Establish clear KPIs and dashboards across CAC, LTV, activation, retention, and conversion.
• Run disciplined experiments and A/B tests to improve performance continuously.
• Partner with Product to align growth loops with the product experience.

Team & Leadership

• Build and lead a high-caliber marketing team over time.
• Set standards for quality, velocity, and accountability.
• Be a strategic thought partner to the CEO on company-level growth decisions.

Who You Are

• 7–12+ years in marketing, with senior experience at a high-growth startup or consumer tech company.
• Proven ability to scale acquisition while building brand credibility.
• Deep understanding of modern growth: content, social, lifecycle, referrals, and paid media.
• Strong product intuition — you know how great products actually grow.
• Comfortable building from zero and operating with high autonomy.
• You value clarity, leverage, and results over noise and vanity metrics.
• You believe the job search and hiring ecosystem is broken — and want to help rebuild it.