SOCIAL MEDIA & EXPERIENTIAL SPECIALIST

Location: King of Prussia, Pennsylvania

Job Type: Contract

Compensation Range: $35 - 40 per hour

We are looking for a creative, high-energy Social Media & Live Experience Lead to bring our brand to life across both digital and physical landscapes. This is more than a social media role; it is a strategic position where you will direct the narrative of our live events, grand openings, and "always-on" programming. You will serve as the bridge between high-level brand vision and the real-time, high-impact content that drives community engagement.

You will be the heartbeat of our live brand presence. From directing narrative-driven content on-site to managing V.I.P. and influencer relations, you ensure that every activation is culturally relevant, culturally resonant, and perfectly executed. By integrating social-first thinking into the planning stages of our local partnerships, you will help define our unique value proposition and scale our reach across global and local markets.

Responsibilities:

• Strategic Collaboration: Work closely with the Marketing Manager to execute the overarching Live Experience vision and hit key marketing benchmarks.
• Market Intelligence: Conduct regular competitive audits of the social landscape to pinpoint growth opportunities and define our unique value proposition.
• Cross-Functional Synergy: Sync with Paid Social, Growth, PR, and Brand Creative teams to scale content distribution and develop assets that live beyond organic feeds.
• Project Management: Manage critical milestones and coordinate with stakeholders to ensure creative alignment and timely delivery of all initiatives.
• Insights & Analytics: Monitor social sentiment and performance metrics to provide actionable recaps and optimization strategies for the wider team.
• Localized Execution: Maintain brand voice integrity across specific local markets, ensuring all creative content is culturally relevant and accurate.
• Event Support: Collaborate with Operations and Local Marketing Specialists to drive on-site activations, "always-on" programming, and live events.
• On-Site Coverage: Provide live social coverage for community days, grand openings, and major brand tentpoles.
• Content Creation: Direct the capture, editing, and production of high-impact, narrative-driven social content for immediate publication.
• V.I.P. Relations: Act as the primary on-site liaison for local influencers, creators, and high-profile guests.
• Strategic Integration: Work directly with mall partners and community leads to ensure social-first thinking is baked into the early planning stages of local partnerships.

Qualifications:

• Professional Background: Minimum of 5 years in a dedicated social media role, with a preferred focus on the lifestyle, entertainment, or theme park industries.
• Location: Must be based in Philadelphia or Dallas and available for consistent on-site work.
• Technical Artistry: A sharp eye for aesthetics and proficiency in capturing/editing high-quality mobile or camera-based photo and video.
• Adaptability: Proven ability to thrive and pivot within high-pressure, rapidly evolving environments.
• Communication Style: A masterful writer with a talent for fostering genuine engagement within digital communities.

JOBID: JN - 012026-120824

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.