Marketing & Content Creation Consultant

Marketing & Content Creation Consultant (Contract)

Domaine Fortier Vineyards

Domaine Fortier Vineyards is seeking a results-driven Marketing & Content Creation Consultant to support the continued growth of our boutique winery. This contract role is ideal for an experienced marketer who combines creative storytelling with a strong understanding of performance metrics, customer acquisition, and return on investment.

The consultant will work closely with ownership and the tasting room team to develop, execute, and measure marketing initiatives that drive brand awareness, tasting room traffic, wine club growth, and direct-to-consumer sales. This is a hands-on role with meaningful influence over strategy and execution.

Scope of Work & Key Responsibilities

Marketing Strategy & ROI Focus

• Develop and execute data-informed marketing strategies aligned with winery revenue goals.
• Establish KPIs and benchmarks for campaigns, including email performance, social engagement, conversion rates, and wine club sign-ups.
• Track, analyze, and report on marketing performance, clearly connecting initiatives to revenue, traffic, and customer retention.
• Optimize campaigns based on performance data to maximize ROI.

Content Creation & Campaign Execution

• Create compelling content for digital channels including social media, email, website, and promotional materials.
• Develop campaign-based content supporting wine releases, events, seasonal promotions, and wine club initiatives.
• Capture and curate photo and video content that supports both branding and conversion goals.
• Maintain and manage a strategic content calendar tied to business objectives.

Digital Marketing & Growth

• Manage social media platforms with a focus on engagement, reach, and measurable outcomes.
• Support paid and organic digital efforts as needed (social ads, boosted posts, or promotions).
• Improve website and email marketing performance through testing, segmentation, and optimization.

Email Marketing & Direct-to-Consumer Sales

• Plan and execute targeted email campaigns designed to drive tasting room visits, online sales, and wine club membership.
• Monitor email metrics including open rates, click-through rates, conversions, and revenue attribution.
• Collaborate with internal teams to align messaging with tasting room and sales priorities.

Events, Partnerships & Brand Exposure

• Support marketing for winery events, private tastings, and special experiences with measurable goals.
• Assist with PR, influencer outreach, and strategic partnerships, tracking impact and results.
• Capture and leverage event content to extend reach and post-event engagement.

Reporting & Deliverables

• Monthly or quarterly performance reports summarizing key metrics, insights, and ROI.
• Recommendations for optimization, budget allocation, and future campaigns.
• Clear documentation of workflows, calendars, and performance benchmarks.

Qualifications

• 5+ years of marketing, digital strategy, or content consulting experience (wine, hospitality, or lifestyle brands preferred).
• Demonstrated ability to tie marketing efforts directly to revenue and business outcomes.
• Strong analytical skills with experience interpreting marketing data and KPIs.
• Excellent writing, visual storytelling, and project management skills.
• Proficiency with email marketing platforms, analytics tools, social media insights, and basic design tools.
• Self-directed, reliable, and comfortable working independently under a contract structure.
• Availability for periodic on-site work for content capture and events.

Contract Details

• Contract role with flexible hours and scope based on experience and winery needs.
• Competitive contract compensation with performance-based incentives tied to measurable outcomes.
• Opportunity for long-term engagement as the winery continues to grow.

Job Type: Contract

Pay: From $1,000.00 per month

Work Location: Hybrid remote in Lovettsville, VA 20180