Social Media Manager

Job Overview
We are seeking a highly experienced Social Media Manager with a strong background in e-commerce to lead our digital marketing efforts and drive our brand's online presence. The ideal candidate will have a proven track record of developing and executing successful social media strategies directly impacting e-commerce sales and customer engagement.

Responsibilities

• Design and implement comprehensive social media strategies aligned with our marketing goals
• Create, curate, and manage engaging content across multiple social media platforms, with a focus on driving traffic to our e-commerce site
• Leverage platform-specific features like Instagram Shopping and Facebook Marketplace to facilitate seamless purchasing experiences
• Develop and manage community platforms such as Facebook groups and Discord servers, and utilize Instagram Broadcasts to foster engagement and community growth
• Develop and manage social media advertising campaigns, including audience targeting and budget optimization
• Monitor and analyze key performance metrics, providing regular reports and actionable insights to improve ROI
• Stay up-to-date with emerging social media trends, tools, and best practices in e-commerce
• Collaborate with other departments to ensure brand consistency and integrate social media efforts with broader marketing initiatives

Requirements

• 5+ years of experience in social media management, with a strong focus on e-commerce
• Proven success in developing and executing social media strategies that drive online sales
• In-depth knowledge of major social media platforms (Instagram, Facebook, Threads, X, Pinterest, TikTok) and their unique content formats, best practices, and audience dynamics
• Expertise in social media advertising, including ad creation, audience targeting, and performance optimization
• Proficiency in using social media management tools (e.g., Later Social, Loomly, Hootsuite, Buffer)
• Strong analytical skills with the ability to interpret data and adjust strategies based on insights
• Understanding of influencer and affiliate marketing best practices
• Experience with e-commerce platforms and knowledge of the online shopping customer journey

Required Skills

• Advanced social media strategy and campaign management
• E-commerce marketing and sales funnel optimization
• Content creation and curation for various social platforms
• Data analysis and reporting
• Project management and cross-functional collaboration
• Trend forecasting and audience insights

What We Offer:

• Competitive salary commensurate with experience
• Professional development and growth opportunities
• Collaborative and innovative work environment
• Chance to make a significant impact on our company's digital presence and success

If you are a motivated and creative professional passionate about e-commerce and social media, we encourage you to apply to join our team!

Job Type: Full-time

Pay: $40,000.00 - $650,000.00 per year

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• Please provide a link to your portfolio.
• Have you ever worked with Cannabis brands? If so, which ones?

Experience:

• Social media management: 3 years (Required)

Ability to Commute:

• Las Vegas, NV 89115 (Required)

Work Location: In person