SOCIAL MEDIA & EXPERIENTIAL SPECIALIST

Location: Dallas, Texas

Job Type: Contract

Compensation Range: $35 - 40 per hour

We are looking for a creative, high-energy Social Media & Live Experience Lead to bring our brand to life at the intersection of digital storytelling and physical activations. This is a dynamic role for a strategist who can pivot from high-level planning to on-site execution, ensuring our "Live Experience" vision resonates across every platform. You will be the pulse of our brand during grand openings, community days, and major tentpole events.

In this role, you aren't just managing a feed; you are architecting a community experience. You will drive "social-first" thinking from the early planning stages of local partnerships through to the live capture of high-impact content. By bridging the gap between local market relevance and global brand standards, you will ensure our events aren't just moments-they are movements that scale through cross-functional synergy and influencer collaboration.

Responsibilities:

• Strategic Collaboration: Work closely with the Marketing Manager to execute the overarching Live Experience vision and hit key marketing benchmarks.
• Market Intelligence: Conduct regular competitive audits of the social landscape to pinpoint growth opportunities and define our unique value proposition.
• Cross-Functional Synergy: Sync with Paid Social, Growth, PR, and Brand Creative teams to scale content distribution and develop assets that live beyond organic feeds.
• Project Management: Manage critical milestones and coordinate with stakeholders to ensure creative alignment and timely delivery of all initiatives.
• Insights & Analytics: Monitor social sentiment and performance metrics to provide actionable recaps and optimization strategies for the wider team.
• Localized Execution: Maintain brand voice integrity across specific local markets, ensuring all creative content is culturally relevant and accurate.
• Event Support: Collaborate with Operations and Local Marketing Specialists to drive on-site activations, "always-on" programming, and live events.
• On-Site Coverage: Provide live social coverage for community days, grand openings, and major brand tentpoles.
• Content Creation: Direct the capture, editing, and production of high-impact, narrative-driven social content for immediate publication.
• V.I.P. Relations: Act as the primary on-site liaison for local influencers, creators, and high-profile guests.
• Strategic Integration: Work directly with mall partners and community leads to ensure social-first thinking is baked into the early planning stages of local partnerships.

Qualifications:

• Professional Background: Minimum of 5 years in a dedicated social media role, with a preferred focus on the lifestyle, entertainment, or theme park industries.
• Location: Must be based in Philadelphia or Dallas and available for consistent on-site work.
• Technical Artistry: A sharp eye for aesthetics and proficiency in capturing/editing high-quality mobile or camera-based photo and video.
• Adaptability: Proven ability to thrive and pivot within high-pressure, rapidly evolving environments.
• Communication Style: A masterful writer with a talent for fostering genuine engagement within digital communities.

JOBID: JN -012026-120817

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.