Local Store Marketing (LSM) Marketing Manager

Title: Local Store Marketing (LSM) Marketing Manager
Company: Boston’s Pizza Restaurant & Sports Bar
Location: Addison, TX (DFW) – U.S. Support Center
Type: Full-time
Salary: $60,000 - $68,000 (salary) + benefits

About the Role

Boston’s Pizza is built on hospitality, great food, and community. We’re looking for a hands-on Local Store Marketing (LSM) Marketing Manager to lead local marketing across a growing 20-restaurant franchise system. This role is for a true self-starter who can jump in immediately, wear many hats, and help franchise partners drive traffic and sales through smart local activation.

Social media is part of the job, but the primary focus is local store marketing programs, tools, training, and execution—plus ensuring our marketing platforms (loyalty, website/ordering, listings) are accurate and working smoothly.

What You’ll Do

Franchisee & Field Relationship Management (LSM Leadership)

• Serve as the Boston’s Pizza U.S. Support Center’s primary LSM lead, guiding franchise partners on best practices to grow traffic and sales locally.
• Partner closely with Regional Business Consultants (RBCs) and Operations to support local outreach, sports partnerships, kids & family programs, and grassroots campaigns.
• Help stores amplify positive reviews, strengthen neighborhood presence, and execute guest engagement strategies.
• Field day-to-day questions from franchise partners and store leaders; provide clear direction, tools, and follow-through.

Local Store Marketing Programs (Core Focus)

• Create and execute local store marketing programs designed to drive measurable results (traffic, sales, awareness, engagement).
• Build and maintain “off-the-shelf” toolkits: calendars, activation plans, templates, checklists, and event playbooks.
• Manage the creation of supporting assets and maintain a central website/library that houses LSM resources for restaurants.
• Coordinate with freelancers/agencies for asset creation and ensure deliverables are on brand and on time.

Secondary Campaign Planning & Execution

• In partnership with National Marketing and Operations, build and manage “mini campaigns” (special days, sports moments, multi-week bursts) that ladder into larger LTOs.
• Ensure local execution details are clear for franchisees: timing, assets, checklist, suggested partnerships, and measurement approach.

Training & Enablement

• Support new employee orientation as it relates to local marketing (restaurant managers and/or local marketing reps).
• Lead monthly skill-building webinars focused on LSM tactics that drive local sales.
• Train and support Community Relations Coordinators (CRCs) or designated store marketing contacts to execute LSM tactics.

Testing & Vendor Management

• Research, test, and manage new vendors that support community outreach and local sales-driving initiatives.
• Focus testing against the top three Boston’s Pizza goals: First Time Guests, Kids & Family Programs, and Fundraising/Catering—traffic-driving events that support loyalty and grow local awareness.

Media Agency Coordination (Local Media)

• In conjunction with National Marketing, participate in local media planning with the media agency and presentations to franchise partners.
• Manage franchisee/manager communications, media budgets, and performance reporting tied to LTOs and key promotions.
• Communicate local media plans and results clearly to franchise partners/store managers.

Public Relations Support

• Work with National Marketing and PR agency to develop quarterly local outreach programs tied to national promotions.
• Coordinate execution expectations and communications between PR agency and local restaurants.

Social Media Support

• Ensure national promotions are integrated into social outreach.
• Partner with a social agency to manage the national content calendar and posting cadence (Facebook/Instagram; others as needed).
• Provide restaurants with ready-to-use content packages and posting schedules; build a library of templates and images/videos.
• Capture occasional short-form content when needed (Reels/TikTok/Shorts) and identify trend opportunities aligned to the brand.

Loyalty Program Management

• Communicate national email/text/app schedules and align with local store schedules and activations.
• Manage the gift card program (digital and physical inventory, testing, fulfillment coordination).
• Support guest loyalty questions, point adjustments, basic troubleshooting, and fraud support with RBCs.
• Coordinate with IT to test offers prior to systemwide launch; track and report performance metrics (sign-ups, response rates, spend, offer results).
• Train franchise partners/managers/CRCs on loyalty execution and provide standard assets and training materials.

Website, Online Ordering, and 3rd-Party Delivery Management

• Update menu, images, pricing, operational hours, and promotional content for web/online ordering platforms.
• Ensure integrations and listings are accurate across platforms; troubleshoot issues with franchise partners, vendors, IT, and Operations.
• Provide weekly/monthly KPI reporting using Google Analytics and platform reports.

Local Listings & Guest Feedback

• Manage online guest feedback intake and reporting; coordinate insights back to field teams.
• Respond to guest questions routed via website (loyalty, gift cards, miscellaneous inquiries) as assigned.

What Success Looks Like

• Adoption of LSM toolkits/programs across franchise locations
• Traffic/sales lift tied to local activations and mini-campaigns
• Loyalty sign-ups, offer participation, and loyalty-driven sales
• Review volume/ratings and improved response cadence
• Website/ordering accuracy and reduced platform issues
• Training participation and improved in-store execution (via RBC feedback)

Required Qualifications

• 3–5+ years of experience in local store marketing, field marketing, community marketing, or retail/restaurant marketing (franchise or multi-unit strongly preferred).
• Restaurant industry experience (FOH/BOH, management, multi-unit support, or restaurant brand marketing).
• Demonstrated ability to build programs/toolkits that drive measurable results (traffic, sales, sign-ups).
• Strong project management and ability to prioritize and execute in a fast-moving environment.
• Comfortable partnering cross-functionally with Operations, Culinary, Training, IT, agencies, and franchise partners.
• Working knowledge of social platforms (Instagram/TikTok/Facebook) and ability to create content if needed when agency partners aren’t available.
• Strong communication skills (training, webinars, franchise partner support, reporting).

Preferred Qualifications

• Experience supporting franchisees or multi-unit operators with LSM programs.
• Experience with local media planning and/or agency management.
• Familiarity with loyalty platforms, email/text/app messaging, and offer testing.
• Basic design/content skills (Canva/Adobe) and ability to brief freelancers effectively.
• Experience with community partnerships (sports, schools, local influencers, grassroots outreach).

Core Traits

• Self-starter who jumps in, figures it out, and drives momentum quickly
• Hands-on, highly organized, comfortable wearing many hats
• Practical marketer with operator instincts (execution > theory)
• Confident working directly with franchise partners and store leaders
• Outgoing enough to capture content and build relationships—grounded in local sales-driving work

Apply: Submit your resume (and optional: an example of a local program/toolkit, campaign recap, or training material you’ve built).

Pay: $60,000.00 - $68,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Share 1 example of an “off the shelf” toolkit or playbook you built (calendar, checklist, templates, event playbook). What was included and how was it used by stores?
• Provide one example of a local activation or mini campaign you led that drove measurable results. Include the goal, what you executed, and the outcome (traffic, sales, sign ups, reviews, catering, etc.).
• Have you worked directly with franchise partners, GMs, or store leaders and handled day to day marketing questions and follow through?
• How many trainings or webinars have you led in the last 12 months (marketing, operations, or tool training)?
• Which platforms have you managed or supported in your previous marketing roles?
• Describe your experience managing vendors or agencies (creative, social, media, printing, local fundraising, etc.). What did you own (briefing, timelines, budget, approvals)?
• What is your experience with local media planning and reporting (paid social, search, local radio, OOH, etc.)?

Education:

• Bachelor's (Required)

Experience:

• Restaurant Marketing: 3 years (Required)

Work Location: In person