Social Media Content Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Content Specialist to elevate our brand’s digital presence across multiple platforms. In this role, you will craft compelling content, manage social media channels, and engage with our community to foster brand loyalty and awareness. Your creativity and strategic mindset will drive impactful campaigns that resonate with diverse audiences, leveraging the latest tools and analytics to optimize performance. Join us to shape engaging narratives that inspire, inform, and connect!

Duties

• Develop and execute engaging social media content strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create high-quality visual and written content using Adobe Creative Suite tools like Photoshop and Illustrator, including graphics, videos, and photography
• Manage daily social media operations using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics
• Conduct social listening to gauge audience sentiment, identify trends, and inform content adjustments for maximum impact
• Implement SEO best practices and keyword research to enhance content discoverability in search results
• Collaborate with public relations teams to coordinate campaigns that boost brand reputation and manage crisis communications when necessary
• Utilize web analytics tools such as Google Analytics and web analytics platforms to track campaign success and refine strategies accordingly
• Manage relationships with influencers, partners, and community members to expand reach and foster meaningful engagement
• Oversee paid social media advertising campaigns on Facebook Advertising and other platforms to increase visibility and conversions
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publishing

Experience

• Proven experience in social media management with a strong portfolio of successful campaigns across multiple platforms
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation
• Familiarity with social listening tools and web analytics platforms such as Google Analytics for data-driven decision making
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms
• Knowledge of SEO techniques, keyword research, and digital marketing strategies to enhance content reach
• Strong understanding of branding principles, public relations practices, and relationship management within digital spaces
• Ability to produce multimedia content including photography and video editing for diverse formats
• Excellent proofreading skills with an eye for detail in all written communications

Join us as a Social Media Content Specialist where your creativity fuels our brand story! Bring your expertise in digital marketing, graphic design, analytics, and content creation to craft compelling narratives that captivate audiences worldwide. Be part of a vibrant team dedicated to innovation—your ideas will shape how we connect with our community every day!

Pay: $17.00 - $20.00 per hour

Work Location: Hybrid remote in Atlanta, GA