Marketing Coordinator

Job Overview

BOCO Gear, a leader in performance headwear and accessories for endurance athletes, is seeking a proactive and detail-oriented Marketing Coordinator to support brand awareness, customer engagement, and sales growth. This role is ideal for someone early in their marketing career who loves the endurance/outdoor space, is excited to learn, and can manage day-to-day marketing execution with creativity and strong follow-through.

The ideal candidate is organized, collaborative, curious, and comfortable juggling multiple projects across digital, social, events, and partnerships.

Salary range: $50-65K

Key Responsibilities

Marketing Support & Execution

• Creating and owning the annual marketing calendar across all our channels and initiatives
• Assist in executing BOCO Gear’s marketing plans and campaigns across digital, social, email, and retail channels.
• Collaborate with sales, product development, and operations teams to ensure consistent brand messaging.
• Stay aware of industry trends and competitor activity; bring forward ideas for content, campaigns, and community engagement.

Brand & Content Coordination

• Support the creation, scheduling, and publishing of content across social media, email newsletters, and the website.
• Manage social media posting calendar and coordinate with freelance creatives (designers, photographers, videographers).
• Help develop brand storytelling that highlights BOCO innovation, ambassadors, athlete partnerships, and the outdoor lifestyle.
• Facilitate the creation of sales and merchandising tools such as sell sheets, flyers, infographics, postcards, hangtags, product display and tradeshow booths

Digital Marketing & E-Commerce

• Assist in managing BOCO Gear’s website updates, product launches, and merchandising needs.
• Support basic SEO, email marketing, and social ad execution, working alongside outside agencies.
• Track performance metrics (email opens, social engagement, website activity) and compile regular reports.

Event & Athlete/Influencer/Ambassador Program Support

• Representing BOCO Gear at endurance events, expos, conferences as needed.
• Building relationships with race directors, athletes, partners, and brands to expand visibility and marketing opportunities
• Coordinate logistics for endurance events, expos, and race activations (shipping product, prepping materials, supporting social coverage).
• Assist with communication and admin support for athletes, ambassadors, and influencers (contract tracking, product sends, content requests).
• Help organize co-branded partner campaigns and track deliverables.
• Travelling to endurance events, expos and conferences – travel 5-10%

Community Engagement & PR Support

• Monitor social media channels, respond to comments/messages, and support community building.
• Assist with PR outreach lists, media monitoring, and content coordination for stories or product features.
• Support charitable giving initiatives and community partnerships.

Reporting, Organization & Workflow

• Help track KPIs and performance dashboards across campaigns and channels.
• Assist in managing the marketing budget by keeping logs of expenses, invoices, and vendor projects.
• Provide administrative support to the marketing function, keeping projects and calendars on track.

Qualifications & Skills

Education

Bachelor’s degree in Marketing, Communications, Business, Sports Management, or related field — or equivalent hands-on experience.

Experience

1–3 years of marketing experience preferred (internships or agency/client-side roles welcome). Experience in endurance sports, outdoor brands, or athletic events is a strong plus.

Skills

• Strong understanding or passion for endurance sports, outdoor recreation, or active lifestyle culture.
• Familiarity with social media platforms, basic email marketing tools, and CMS/e-commerce systems.
• Strong writing, organization, and communication skills.
• Comfortable working across multiple projects with tight timelines.
• Data-driven mindset with willingness to learn analytics tools (Google Analytics, Meta Business Suite, Klaviyo, etc.).

Preferred

• Experience working with athletes, ambassadors, or influencer programs.
• Experience attending or supporting athletic events (running, cycling, triathlon, trail).
• Graphic design or content creation interest/skills are a bonus.

Why Join BOCO Gear?

• Be part of a fast-growing brand trusted by athletes around the world.
• Work with a small, passionate team where your ideas and work make a real impact.
• Opportunities to learn and grow across all areas of marketing — digital, product, events, athlete programs, and brand partnerships.
• Flexible working environment with a mission-driven brand in the outdoor performance space.