Social Media Marketing Specialist

Overview
Position Overview

We’re hiring a Full-Time Social Media Marketing Specialist (W-2) to join our growing digital marketing team. This role is a key contributor to our brand visibility and growth across multiple platforms, reporting directly to our Digital Content & Influencer Manager.

This is not just a posting-and-scheduling role. We’re looking for a creator who thrives in the fast-moving world of short-form video, influencer collaborations, and community engagement. The ideal candidate can manage multiple accounts, develop unique voices and content series for each, and create content that aligns with a luxury brand identity while supporting influencer, PR, and event initiatives that drive meaningful results.

Accounts You’ll Manage

• Directly oversee day-to-day content creation and posting for 4 social media accounts

Key Responsibilities

• Manage and grow assigned Instagram and TikTok accounts with a focus on short-form video strategy.
• Create and post daily Instagram stories and feed content tailored to each providers account.
• Develop, film, edit, and batch high-performing Reels and TikToks using current trends, hooks, and storytelling strategies.
• Develop unique voices and content series for each account to ensure differentiation and brand authenticity.
• Execute SEO-driven content strategies to improve visibility in AI search (TikTok SEO, Instagram keywords, etc.).
• Support campaign rollouts with original, branded content tied to launches, promotions, and events.
• Assist with influencer and collaboration efforts, including on-site content creation, supporting influencer shoots, monitoring deliverables, and reporting results back to the Digital Content & Influencer Manager.
• Support PR efforts and events by creating coverage content and capturing real-time stories/Reels.
• Monitor and engage with followers across accounts to encourage connection and growth.
• Stay ahead of platform trends, algorithm updates, and new content formats.
• Assist with on-site filming at our Draper, Layton, and Heber locations.
• Contribute to team projects or other tasks as requested, supporting overall marketing and organizational success.

Qualifications

Required:

• Proven experience managing multiple social media accounts (Instagram + TikTok required).
• Strong portfolio or examples of successful Reels/TikToks (please include with application).
• Expertise in short-form content creation, trends, and social media storytelling.
• Strong sense of branding, tone, and visual aesthetics.
• Skilled in mobile video editing tools (e.g., Edits, CapCut, InShot, Adobe Rush).
• Ability to juggle multiple accounts, prioritize deadlines, and work independently.
• Excellent communication and collaboration skills, with strong attention to detail.
• Familiarity with influencer marketing, PR, and event promotion strategies.

Preferred:

• Graphic design experience (Canva, Adobe Suite) is a plus.
• Bachelor’s degree in Marketing, Communications, or related field preferred but not required.
• Experience in healthcare or aesthetics marketing is highly valued.

Why Join Us?

• Health, Dental, Life, and Vision Insurance
• 401K with employer match
• Exclusive Beauty Benefits
• Ongoing Educational & Professional Growth Opportunities
• A collaborative and fun team that thrives on innovation and excellence!

Compensation

• Competitive hourly position with an annual salary range of $45,000 – $54,000, based on experience and skills. Opportunities for growth and professional development are included.

Pay: $22.00 - $26.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person