E-Commerce Manager

The Opportunity:

We are seeking a highly skilled and results-oriented Ecommerce Manager to lead our online sales and digital marketing efforts. The ideal candidate is a data-driven strategist with a proven track record of growing online revenue for a direct-to-consumer brand. You will be responsible for managing our entire ecommerce ecosystem, including our Shopify store, Amazon presence, and other marketplace channels like Walmart Marketplace, Faire, and Groupon. This role requires a hands-on leader who can develop and execute a comprehensive ecommerce strategy, including influencer marketing, pre-order campaigns, and management of our 3PL and fulfillment partners like ShipBob, to drive customer acquisition, conversion, and retention.

What You'll Do (Responsibilities):

• Strategic Planning & Execution: Develop and execute a comprehensive ecommerce strategy to achieve sales targets and business objectives. Conduct market research to identify new opportunities, and stay current with the latest trends in ecommerce and digital marketing.
• Platform & Marketplace Management: Oversee the day-to-day operations of our Shopify website and marketplace accounts, including Amazon Seller Central, Walmart Marketplace, Faire, and Groupon. This includes managing product listings, optimizing content, ensuring website functionality, and implementing new features to enhance the user experience.
• Digital Marketing & Advertising: Lead our digital advertising efforts across multiple platforms. You will be directly responsible for the strategy, execution, and optimization of campaigns on Meta (Facebook & Instagram) Ads, Amazon Ads, and Google Shopping. You will also develop and manage our influencer marketing program.
• Conversion Rate Optimization (CRO): Continuously optimize the on-site experience through A/B testing, user behavior analysis (heatmaps, session recordings), and UX/UI improvements to increase conversion rates.
• Pre-Order & Launch Campaigns: Plan and execute marketing and operational strategies for new product launches, including managing pre-order campaigns to generate early excitement and sales.
• Email & Retention Marketing: Manage our customer retention strategy using Klaviyo. This involves developing automated email flows, creating engaging campaigns, segmenting our audience, and analyzing performance to increase customer lifetime value.
• Customer Reviews & UGC Management: Develop and manage a strategy for collecting and leveraging customer reviews and user-generated content (UGC) to build social proof and drive sales.
• Budget Management: Develop and manage the ecommerce channel budget, ensuring that all marketing and operational expenditures align with our ROAS and profitability goals.
• Performance Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) across all channels, including website traffic, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS). You will provide regular reports on performance and use data-driven insights to guide strategic decisions.
• Logistics & Operations Management: Collaborate with our operations team to manage inventory levels and forecast demand. You will also be the primary point of contact for our 3PL and fulfillment partners, including ShipBob, ensuring a smooth and efficient order fulfillment process.
• Team Leadership & Development: Mentor and manage junior team members or external agencies, fostering a culture of data-driven decision-making and continuous improvement.

What You'll Bring (Qualifications):

• Required Experience: 5-7+ years of direct experience in an ecommerce management role, specifically for a direct-to-consumer (D2C) brand that has scaled.
• Proven Track Record: A strong understanding of the entire ecommerce process, from customer acquisition to post-purchase support, with a portfolio of past work demonstrating successful digital marketing campaigns and measurable results.
• Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.

Platform & Tool Expertise:

• Shopify: Proven experience managing and optimizing a Shopify store, including theme customization, app integration, and conversion rate optimization (CRO).
• Amazon Seller Central: Expertise in managing an Amazon Seller Central account, including FBA, listing optimization, A+ Content, and managing Amazon cases.
• Walmart Marketplace: Experience with managing a Walmart Marketplace account, including listing optimization and campaign management.
• Meta Ads: Demonstrable experience in creating, managing, and scaling profitable ad campaigns on Facebook and Instagram for an ecommerce brand.
• Google Shopping: Proficiency in managing Google Shopping campaigns, including feed optimization and bidding strategies.
• Amazon Ads: In-depth knowledge of the Amazon Advertising platform, with a successful track record of managing PPC campaigns (Sponsored Products, Brands).
• Klaviyo: Strong proficiency in Klaviyo, including setting up complex flows, segmenting lists, and running data-driven email marketing campaigns.
• Influencer Marketing: Experience developing and managing influencer marketing campaigns, from outreach to performance analysis.
• 3PL & Fulfillment (ShipBob): Experience working with 3PL providers, preferably ShipBob, to manage inventory and order fulfillment.
• CRO & A/B Testing Tools: Experience with tools like Google Optimize, VWO, or Optimizely for A/B testing and personalization.
• Customer Review Platforms: Familiarity with platforms like Yotpo, Reviews.io, or Trustpilot for managing customer reviews and UGC.

Bonus Points (Preferred Qualifications):

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience with other aspects of the digital marketing mix, such as SEO, content marketing, and affiliate marketing.
• Familiarity with Google Analytics and other web analytics tools.

Who You Are (Soft Skills):

• Strategic Thinker: Ability to see the big picture and develop long-term strategies for growth.
• Problem Solver: Proactive in identifying issues and finding effective solutions.
• Strong Communicator: Excellent written and verbal communication skills.
• Collaborative Leader: Ability to work effectively with cross-functional teams and manage external partners.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person