Community Outreach Specialist

About Us :

At Broken Yolk Café, we pride ourselves on offering a great work-life balance with consistent hours, and room for growth as we continue to expand. We offer health and dental benefits, as well as some extra perks like free daily breakfast. As a company in its early stages of growth, we’re looking for independent, self-starters who are ready to grow with us.

Our brand traces its San Diego roots back to 1979, when the first location opened its doors in Pacific Beach. Since then, Broken Yolk Café has become a thriving franchise with 41 locations stretching across the country - and growing fast! We’re passionate about serving quality food, providing exceptional service, and creating opportunities for our team members to advance in their careers. And as our Community Outreach Specialist, you’ll spearhead the community’s connection with our brand's values!

Key Responsibilities :

• Develop and execute local marketing strategies to drive in-store traffic, app downloads, and brand awareness in and around the Pacific Beach community.
• Plan and coordinate community outreach efforts, including participation in local events, sponsorships, and efforts with nearby schools, businesses, & nonprofit partnerships.
• On occasion, work with digital partners to coordinate hyper-local digital advertising campaigns; including paid social, Google Business updates, and geo-targeted offers.
• Track and report on campaign effectiveness, analyzing local marketing KPIs like foot traffic, offer redemptions, and customer engagement.
• Coordinate in-store activations, such as holiday promotions, influencer visits, customer appreciation days, and limited-time offers.
• Communicate with franchise operations and management to align marketing efforts with sales goals, staffing capacity, and operational focus.
• Establish relationships with nearby businesses for potential cross-promotions and foot traffic-driving opportunities.
• Report to both local franchise ownership and the broader corporate team, ensuring transparency and alignment across brand expectations.

Qualifications :

• 2-3 years experience in local marketing or similar role.
• Ability to research, pitch, and implement new marketing styles/campaigns
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and work under tight deadlines.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred, but not required).

Perks & Benefits :

• Opportunity for career growth within a rapidly expanding company.
• Collaborative, creative, and inclusive work environment.
• Access to professional development resources.
• Health and dental benefits (for full-time employees).
• Paid time off and holiday pay.

How to Apply :

Please send in your resume, and our team will be in touch with you from there!