Influencer Marketing Account Executive

Influencer Marketing Account Executive — AIC Hotel Group

Location: USA - Miami, FL (In-office role)

Reports to: Senior Public Relations, Manager, North America

Level: Mid (3–5 years’ experience)

Languages: Spanish & English (professional proficiency)

Travel: Regional travel required (Approximately 20–30%)

Role summary

AIC Hotel Group is seeking a highly organized and creative Influencer Marketing Account Executive to support the execution of influencer programs and experiences across the United States and Canada. Reporting to the Senior Manager, Public Relations, this role is responsible for coordinating influencer activations, events, and content experiences on-property, ensuring flawless execution and brand alignment. The ideal candidate is a versatile, detail-oriented communicator with hands-on experience in influencer campaigns, event logistics, and content support.

Key responsibilities

• Support the development and execution of influencer, creator, and affiliate strategies that drive brand awareness, bookings, and on-property revenue across all owned brands.
• Coordinate all aspects of influencer stays, events, FAM trips, and content-driven experiences — including itineraries, hospitality touchpoints, on-property logistics, and creator communication.
• Manage day-to-day communication with the creator or influencer talent agency, ensuring clear briefs, aligned priorities, and seamless execution across all social media channels (Instagram, TikTok, YouTube, Facebook, and new emerging platforms)
• Brainstorm fresh concepts, experience-led ideas, and content opportunities that highlight our properties and have the potential to resonate culturally or trend organically.
• Support the growth of influencer affiliate programs, partnering with creators to implement link strategies that drive measurable online bookings, revenue, and on-property spend.
• Track, analyze, and report on influencer and affiliate KPIs (engagement, reach, Earn Media Value (EMV), conversions, revenue impact) and share insights regularly with leadership.
• Coordinate paid and organic influencer campaigns across social platforms, ensuring deliverables, timelines, and brand standards are consistently met.
• Partner with Marketing, PR, and Brand teams to repurpose creator content for social, paid media, CRM, and website use, ensuring content maximizes reach and storytelling.
• Build and maintain strong relationships with influencers, talent managers, and creator communities, continually sourcing new partners aligned with brand positioning.
• Innovate and enhance our influencer marketing approach, staying on top of the latest trends
• Maintain budgets, contracts, trackers, and important documents, ensuring timely payments, and clean internal workflows.

Requirements

• 2–4 years of experience in influencer marketing, social media, PR/communications, or event coordination, ideally within hospitality, travel, or lifestyle brands.
• Proven experience coordinating influencer trips, FAMs, branded events, or content-driven hospitality activations.
• Hands-on experience using modern affiliate and creator commerce platforms (such as LTK, Rakuten, Impact.com, or similar) and familiarity with influencer management tools is required (e.g., CreatorIQ, Traackr, Aspire, GRIN).
• Proficiency in social media management + reporting tools, including Sprout Social.
• Strong understanding of social media metrics, influencer KPIs, and campaign measurement.
• Exceptional written and verbal communication skills in Spanish and English.
• Highly organized with the ability to manage multiple projects and deadlines.
• Creative thinker with strong attention to detail and a proactive, solution-oriented approach.
• Genuine passion for hospitality, travel, lifestyle, and creating memorable guest storytelling moments.