Social Media Coordinator

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence. Job Summary Reporting to the Social Media Manager, the Social Media Coordinator will play a key, hands-on role in bringing new brands within the Stateside Brands portfolio to life on social media. This role will be responsible for managing and growing the social presence of two emerging brands that are currently in a pre-launch phase. The ideal candidate has a strong pulse on what performs across social platforms, thrives in fast-moving environments, and is excited to help shape brand voices from the ground up. From content planning and copywriting to short-form video creation and community management, this role will be instrumental in establishing these new brands as future standouts within the Stateside Brands family.

Key Responsibilities* Own the day-to-day management of social media platforms for new and emerging brands, including content planning, copywriting, scheduling, and post boosting.

• Collaborate closely with the social team to brainstorm engaging content ideas for all Stateside Brands that feel authentic and relatable to each brand’s target consumer.
• Write compelling, on-brand copy with a strong understanding of brand voice and audience engagement.
• Identify and engage with relevant influencers in our key markets to amplify brand messaging and reach new audiences.
• Champion each brand’s voice through thoughtful community management, fostering authentic connections and maintaining consistency across all social interactions.
• Lead the creation of cell phone video content optimized for TikTok and other social platforms across Stateside Brands, with a strong eye for trends and platform best practices.
• Attend select brand activations and events to capture real-time, in-the-moment content and produce recap assets that support broader social storytelling.
• Partner with the broader marketing team to support social media strategies, campaigns, and promotions that align with overall business and brand objectives.
• Monitor performance across social platforms, track KPIs, and assist in reporting on goals, metrics, and analytics—providing insights and recommendations to optimize future content and campaigns.
• Stay ahead of social media trends, platform updates, and cultural moments, proactively applying relevant ideas to keep brand content fresh, timely, and engaging.

Required Qualifications:* Bachelor's degree in marketing, Communications, or a related field.

• 1+ years of experience managing social media platforms and copywriting on behalf of a brand.
• Proficiency in using social media platforms, analytics tools, and scheduling software.
• Strong skill sets with organization, copywriting, and content creation tools.
• Strong understanding of social media metrics and analytics to measure performance.
• Creative mindset with the ability to generate and create engaging content ideas.
• Excellent communication skills and a strong grasp of grammar and spelling.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Knowledge of industry trends and best practices in social media marketing.
• Strong organizational and time-management skills, with the ability to meet deadlines and pay close attention to details.
• Passion for social media and staying up to date with emerging trends.
• This role is a full-time role based out of our Headquarters office in Greater Philadelphia.
• Ability to travel up to 15%.
• Military experience is a plus.

Compensation* Estimated Base Salary Range: $50,000-$55,000 USD.

• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.