Social Media and Marketing Coordinator

<Overview>
Moreno's Roofing is hiring a Social Media & Marketing Coordinator to support and elevate our presence both online and in the community. You’ll be the voice and vision behind our company. You’ll create engaging content, connect with our audience, and support business growth through thoughtful, strategic marketing.

Energize your career as a Social Media and Marketing Coordinator, where your creativity and strategic mindset will drive company awareness and engagement across digital platforms. In this dynamic role, you will craft compelling content, manage social media channels, and implement innovative marketing campaigns .

<Duties>

• Develop, execute, and optimize social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers and engagement.
• Create engaging multimedia content related to our industry including graphics, videos, photography, and written posts.
• Manage social media scheduling.
• Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback; leverage this data to refine campaigns.
• Understand and conduct keyword research and implement SEO (Search Engine Optimization) to enhance content visibility on search engines.
• Serve as a team representative at community events, fairs, activities, and programs (at times will require carrying, and setting up display materials at events, moving promotional items, and other event duties).
• Conduct research and stay up-to-date with current industry trends and social media best practices.
• Create and maintain Moreno's Roofing website content .Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports for continuous improvement.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Maintain strong relationships with influencers, media outlets, and community partners to expand brand reach through public relations efforts.

<Skills>

• Proven experience in social media management with a strong understanding of platform algorithms and best practices.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator for creating visually appealing content.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator) for editing images and videos; basic video editing skills are a plus.
• Familiarity with social listening tools to monitor brand reputation and industry trends effectively.
• Expertise in SEO techniques including keyword research to improve organic search rankings.
• Experience managing social media advertising campaigns using Facebook Ads Manager or similar platforms; ability to analyze campaign data via Google Analytics.
• Strong writing skills with an eye for proofreading to ensure error-free content that aligns with branding standards.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent relationship management skills for collaborating with internal teams, influencers, media contacts, and community partners.
• Knowledge of e-commerce strategies is advantageous for supporting online sales initiatives through targeted marketing efforts. Join us as a Social Media and Marketing Coordinator if you're passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for building vibrant online communities—your innovative ideas will help shape our brand’s future while advancing your professional growth!

Education & Experience

• Associate’s or Bachelor's degree in marketing, business, or related field.
• Minimum of 2 years in a marketing and/or development role required.
• Must show strong portfolio or examples demonstrating social media strategy and content development.

Successful completion of a drug screen and background check are required. Valid driver’s license and good driving record are also required; this position requires traveling throughout Michiana area as needed.

Pay: $19.00 - $26.00 per hour

Application Question(s):

• Do you have a valid driver's license?

Experience:

• Social media marketing: 2 years (Required)

Language:

• Spanish (Required)

Work Location: In person