Marketing Manager

Job Title: Marketing Manager- Astronaut Foods & Backpacker’s Pantry  

Location:  Boulder, Colorado (Hybrid) 

Application Instructions:

If this role resonates with you, complete a 10-minute survey: https://go.cultureindex.com/s/THr5Jbhmy4, and email your resume along with a brief explanation of why you’re a strong fit for the role to jobs@americanoutdoorproducts.com. Use “Marketing Manager” as the subject line.

Applications submitted via LinkedIn Easy Apply will not be reviewed. Only candidates who follow the steps above will be considered.

About the Brands:  

Backpacker’s Pantry and Astronaut Foods are united by a passion for innovation, adventure, and exceptional food. Backpacker’s Pantry, founded in 1951, has a rich history of creating gourmet freeze-dried meals that fuel unforgettable outdoor adventures. Astronaut Foods, established in 1974, brings the thrill of space exploration to life with fun, freeze-dried snacks. Based in Boulder, Colorado, both brands are committed to delivering high-quality, sustainable products that inspire curiosity, exploration, and discovery. Together, we are building a legacy of creativity and excellence in the specialty food space.   

 

What You Will Do:  

As the Marketing Manager for Backpacker’s Pantry and Astronaut Foods, you will shape how our brands show up and are experienced across digital, social, retail, and other channels. You will lead the development and execution of marketing initiatives that build visibility, spark connection, and bring our brand stories to life. You will take ownership of campaigns from concept through launch, working with internal teams and external partners to move ideas into the world quickly and thoughtfully. This role is highly visible and externally focused, with opportunities to influence brand voice, creative direction, partnerships, and how we engage with our communities.  

You will also play a key role in driving field marketing, events, and ambassador efforts, helping the brands build real presence beyond screens. While performance and results matter, this role rewards creative momentum, strong instincts, and the ability to learn and adapt as you go. 

 

Key Responsibilities:  

- Develop and execute marketing strategies to amplify brand positioning, increase visibility, and strengthen customer loyalty.   

- Oversee social media strategy and execution, including content creation, scheduling, community management, and analytics.   

- Develop successful influencer and affiliate programs to grow brand awareness.  

- Drive storytelling efforts through compelling content that resonates with our core customers and engages new audiences.   

- Build tactical marketing plans to support new product launches, seasonal campaigns, and promotional initiatives.   

- Establish a field marketing calendar to grow awareness through in-person activations, ambassador relationships, and events.   

- Create and manage the annual marketing calendar, budget, and forecast, ensuring resources are allocated effectively to meet business goals.   

- Collaborate with internal teams and external agencies to execute cohesive campaigns and creative initiatives.   

- Manage email and SMS marketing programs to increase customer retention and engagement.   

- Partner with eCommerce team to support Amazon and DTC marketing efforts.  

- Assist Sales team in the creation of trade marketing assets.   

- Analyze marketing performance data to assess ROI and optimize campaigns for better results.   

- Cultivate partnerships and sponsorships with outdoor organizations, educational programs, and other communities aligned with our brands.   

 

What Success Looks Like:  

- The brands show up with a clear, compelling voice that feels consistent, confident, and recognizable across channels 

- Marketing campaigns create energy and visibility, driving engagement with both new and loyal customers 

- Field marketing, events, partnerships, and ambassador efforts build genuine connection and community around the brands 

- Product launches and seasonal campaigns feel cohesive, well-executed, and memorable 

- Creative ideas move quickly from concept to execution, with learning and iteration along the way 

- The marketing function is seen internally as a driver of momentum, not just a support role 

 

Who You Are:  

You are a confident, creative marketer with a point of view. You’re energized by shaping how brands show up in the world and enjoy influencing how people feel, think, and engage. You’re comfortable leading with ideas, telling compelling stories, and putting work out into the world to see what resonates. 

 

You thrive in fast-moving environments where progress matters more than perfection. You’re willing to test, learn, and adjust, and you don’t need a perfectly defined brief to get started. While you collaborate well with others, you’re also comfortable taking ownership, making decisions, and driving work forward with momentum and conviction. 

 

Qualifications:  

- High school diploma required; college degree in Marketing, Communications, or a related field preferred.   

- 5+ years of marketing experience, preferably in the outdoor or consumer packaged goods industries.   

- Proven success in leading brand marketing strategies and campaigns.   

- Strong knowledge of social media platforms, content creation, and analytics tools.   

- Exceptional copywriting and storytelling skills, with an ability to craft compelling and on-brand content. 

- Experience working with and managing agency partners, including PR, creative, and digital agencies. 

- Excellent verbal and written communication skills.   

- Willingness to travel for field marketing events, trade shows, and activations.   

- Organized and detail-oriented, with the ability to juggle multiple projects and deadlines.   

- Natural storyteller and creative thinker who loves connecting with people through authentic and engaging content.   

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Ability to work from our Boulder office four days per week (Tues–Fri). 

 

Benefits:  

- Salary: $85,000 - $95,000/year, based on experience   

- Medical, dental, and vision insurance.   

- Unlimited paid time off.   

- Paid holidays.   

- 401(K) retirement plan.   

- Employee profit-sharing program.   

- Product stipend and access to industry deals.   

 

American Outdoor Products inc. is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.