Brand Director (DTC) - Las Vegas, NV

Brand Director

We’re looking for a Brand Director to own and elevate how we show up everywhere: creative, messaging, campaigns, partnerships, packaging, and the full brand experience across channels.

If you’re equal parts strategic and creative, obsessed with craft, and thrive in a high-velocity environment, keep reading.

What You’ll Do

Own the brand, end-to-end

• Define and evolve brand strategy, positioning, and messaging across products and audiences.
• Build a consistent, differentiated brand voice and visual identity across all touchpoints (site, social, email/SMS, paid, packaging, Amazon, retail).

Lead creative & campaign strategy

• Develop and oversee 360° campaign concepts, from big idea through execution, working closely with performance marketing, lifecycle, social, and e-commerce teams.
• Guide creative direction for launches, seasonal initiatives, product storytelling, and evergreen brand moments.

Drive growth through brand

• Partner with Performance Marketing to create ad ecosystems that scale while staying on-brand.
• Strengthen customer trust, retention, and community through brand-led initiatives and storytelling.

Build & lead a high-performance team

• Lead internal creative resources and/or agencies across design, video, copy, creators, and production.
• Set clear expectations, workflows, QA standards, and creative feedback loops that ship fast without sacrificing quality.

Influence product & packaging

• Partner with Product, R&D, and Compliance to ensure brand-forward packaging, claims, and education that are accurate and market-ready.
• Own brand standards for packaging design and brand architecture across categories.

Expand partnerships & cultural relevance

• Identify and execute collaborations, influencers/athletes/ambassadors, and strategic partnerships aligned with brand values.

What Success Looks Like (First 90 Days)

• Audit the current brand ecosystem and deliver a clear roadmap: positioning, voice, creative standards, and campaign cadence.
• Establish a scalable creative process (briefing → production → review → launch) that supports rapid growth.
• Launch at least one brand-defining initiative that improves brand consistency and performance across key channels.

What We’re Looking For

• 7+ years in brand, creative, or integrated marketing (DTC/ecommerce strongly preferred).
• Proven experience leading brand strategy and creative across multiple channels.
• Strong portfolio demonstrating high-quality brand storytelling and campaign leadership.
• Ability to collaborate with performance marketing (you understand what scales and why).
• Confident leader who is direct, constructive, and capable of raising the bar.
• Comfortable moving fast, prioritizing, and shipping in a high-growth environment.

Bonus points if you have:

• Supplement/CPG experience
• Creator/influencer strategy experience
• Packaging + product storytelling expertise
• Amazon brand content experience