Marketing & Programs Specialist- Economic Development

Salary $74,136.00 - $119,359.00 Annually LocationVienna, VA Job Type Full Time - Permanent Job Number 00600 Department Economic Development Opening Date 01/05/2026 Closing Date 2/1/2026 11:59 PM Eastern DESCRIPTION

BENEFITS

QUESTIONS

General Statement of Job

TOWN OF VIENNA

*MARKETING & PROGRAMS SPECIALIST (FULL-TIME)ECONOMIC DEVELOPMENT DEPARTMENTPAY GRADE 121: $74,136-$119,359*Help Shape the Future of a Thriving Small Town Business Community

The Town of Vienna’s Economic Development Department plays a key role in creating a vibrant, business-friendly community where local businesses can grow and thrive. Our work focuses on attracting, retaining, and supporting businesses; encouraging thoughtful redevelopment aligned with the Town’s long-term vision; and driving tourism, shopping, and dining—all to strengthen Vienna’s commercial tax base and support balanced Town revenues. Through targeted marketing, business support services, and attraction and retention programs, we position Vienna as a premier destination to visit, shop, dine, and do business.

Though just 4.4 square miles, the Town of Vienna is rich in charm, character, and community pride. Located in Fairfax County—the largest county in Virginia and consistently ranked among the best places to live in the Commonwealth—Vienna offers a unique blend of small-town feel and big-picture opportunity.

Reporting to the Economic Development Director, the Marketing & Programs Specialist plays a hands-on role in executing the Department’s small business programming and marketing and brand strategy. This position offers room to grow on a small but highly collaborative team dedicated to supporting Vienna’s business community, especially its small businesses. The ideal candidate is a self-starter with a go-getter mindset who is eager to build skills in economic development, with a particular interest in small business support and marketing.

APPLICATION REQUIREMENT: Please attach 2 work samples in PDF Format. Each Sample should be 1 page. Work Schedule: Monday through Friday 8:00 AM - 4:30 PM + 1 Thursday Evening a Month and 1 Monday Evening a Quarter All new employees must satisfactorily complete a background check. A conditional offer of employment may then be made contingent upon the successful completion of a drug test. This is a non- exempt position. Duties and Responsibilities

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary.

Essential Functions:

• Manage marketing and communication efforts for the Economic Development Department to help position the Town as a unique place to do business and as a destination for shoppers and diners to support the local business community.
• Serve as a Clerk for the Town Business Liaison Committee and support the implementation of the Committee’s key initiatives.
• Promote the Town of Vienna through local media, TV, radio, print media, social media, and all other media platforms including paid advertisements.
• Maintain the Department’s digital presence, including website, blog, biweekly e-newsletter, and a purposeful social media strategy where each platform has its own purpose – all at a high-quality level.
• Prepare a monthly content calendar.
• Take a leading role in programs that support business sales through regional marketing including Vienna Restaurant Week to promote food-based businesses, holiday shopping advertisements and promotions, and local event-venues and catering strategies.
• Lead the Ribbon Cutting planning process for new Town businesses.
• Assist with business engagement and communication prior to major Town events that impact brick and mortar businesses, as well as participating in events that drive foot traffic to businesses such as the Holiday Stroll.
• Assist Director with business recruitment, retention or expansion proposals, and job retention programs and initiatives through the development of marketing materials and economic development programs.
• Manage and measure all marketing engagement including, but not limited to social media posts, radio, print ads.
• Define and measure key performance indicators for marketing initiatives and programs associated with entrepreneurship and small business initiatives. Create regular reporting dashboard and summaries for executive leadership.
• Assist with strategy formulation, aligning programs with the economic development strategy and connecting them to the Town’s larger goals.
• Maintain business contact list and database to support engagement efforts.
• Oversee seasonal intern(s).
• Interface with Town of Vienna elected officials and staff, contracted vendors, and organizational partners.
• Develop strong relationships with community partners, new and existing businesses, local media, and local influencers.

Additional Duties:

• Maintain positive relations with internal and external customers.
• Perform related work as assigned.

Responsibilities, Requirements, and Impacts

Data Responsibility:

Data Responsibility refers to information, knowledge, and conceptions obtained through observation, investigation, interpretation, visualization, and mental creation. Data are intangible and include numbers, words, symbols, ideas, concepts, and oral verbalizations.

Collects, classifies, or formats data or information in accordance with a prescribed schema or plan to facilitate identification and extraction of useful information.

People Responsibility:

People include co-workers, workers in other areas or agencies, and the public.

Persuades or influences others in favor of a service, point of view, or course of action.

Asset Responsibility:

Asset responsibility refers to the responsibility for achieving economies or preventing loss within the organization.

Requires responsibility and opportunity for achieving moderate economies and/or preventing moderate losses through management of a small division; handles supplies of high value or moderate amounts of money consistent with the operation of a small division.

Mathematical Requirements:

Mathematics requires the use of symbols, numbers, and formulas to solve mathematical problems.

Uses addition and subtraction, multiplication, and division and/or calculates ratios, rates and percentages.

Communications Requirements:

Communications involves the ability to read, write, and speak.

Reads scientific and technical journals, abstracts, financial reports and legal documents; speaks before professional and civic groups; participates in panel discussions and speaks extemporaneously on a variety of subjects; writes complex articles, reports and develops presentations for sophisticated audiences.

Strong writing skills, encompassing organization, transitions, grammar, punctuation, and style; creative writing skills a plus. Strong listening and interviewing skills. Must be able to speak well with individual citizens as well as in public presentation situations and on camera.

Judgment Requirements:

Judgment requirements refer to the frequency and complexity of judgments and decisions given the stability of the work environments, the nature and type of guidance, and the breadth of impact of the judgments and decisions.

Exercises good judgment in presentation of public information shared, determining what and how information is presented. Decisions related to presentation of info can affect actions of others. Works in a moderately fluid environment with guidelines and rules, but frequent variations from the routine.

Complexity of Work:

Complexity addresses the analysis, initiative, ingenuity, concentration, and creativity required by the job and the presence of any unusual pressures present in the job.

Performs coordinating work involving guidelines and rules, with constant problem-solving; requires continuous, close attention for accurate presentations or frequent exposure to unusual pressures. Consistently challenges self to balance the need for accurate, concise information with a unique, interesting, creative presentation.

Impact of Errors:

Impact of errors refers to consequences such as damage to equipment and property, loss of data, exposure of the organization to legal liability, and injury or death for individuals.

The impact of errors is serious – affects most units in organization and may affect citizens.

Physical Demands:

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs mostly sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. Some walking, bending, stooping, reaching, other physical exertion in taking photos and videos or setting up for events.

Equipment Usage:

Equipment usage involves responsibility for materials, machines, tools, equipment, work aids, and products.

Handles or uses equipment or work aids involving moderate latitude for judgment regarding attainment of a standard or in selecting appropriate items.

Unavoidable Hazards:

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

Involves routine and frequent exposureto bright/dim light, dusts, and pollen.

Safety of Others:

Safety of others refers to the level of responsibility for the safety of others, either inherent in the job or to ensure the safety of the general public.

Requires no responsibility for safety and health of others. Minimum Training and Experience

• Requires a Bachelor’s degree from an accredited college or university in marketing, communications, business, urban planning, public policy administration, or a closely related field.
• Minimum of four years’ experience working in marketing and/or communication.
• Experience executing and managing events.
• Experience working with stakeholders such as Boards/Commissions, Chambers of Commerce, elected officials, and related local government departments.

Capabilities:

• Exceptional interpersonal, written, and oral skills.
• High-level of computer literacy (Microsoft Office, Illustrator, Photoshop, InDesign, WordPress, Canva, Emma, or MailChimp) and a strong aptitude for mastering new applications.
• Ability to create and edit video content.
• Intermediate graphic design abilities.

The Town of Vienna is an Equal Opportunity Employer. ADA requires the Town of Vienna to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

Employer Town of Vienna Address 127 Center Street, South

Vienna, Virginia, 22180

Phone 703-255-6351

Website http://www.viennava.gov

General Statement of Job

TOWN OF VIENNA

*MARKETING & PROGRAMS SPECIALIST (FULL-TIME)ECONOMIC DEVELOPMENT DEPARTMENTPAY GRADE 121: $74,136-$119,359*Help Shape the Future of a Thriving Small Town Business Community

The Town of Vienna’s Economic Development Department plays a key role in creating a vibrant, business-friendly community where local businesses can grow and thrive. Our work focuses on attracting, retaining, and supporting businesses; encouraging thoughtful redevelopment aligned with the Town’s long-term vision; and driving tourism, shopping, and dining—all to strengthen Vienna’s commercial tax base and support balanced Town revenues. Through targeted marketing, business support services, and attraction and retention programs, we position Vienna as a premier destination to visit, shop, dine, and do business.

Though just 4.4 square miles, the Town of Vienna is rich in charm, character, and community pride. Located in Fairfax County—the largest county in Virginia and consistently ranked among the best places to live in the Commonwealth—Vienna offers a unique blend of small-town feel and big-picture opportunity.

Reporting to the Economic Development Director, the Marketing & Programs Specialist plays a hands-on role in executing the Department’s small business programming and marketing and brand strategy. This position offers room to grow on a small but highly collaborative team dedicated to supporting Vienna’s business community, especially its small businesses. The ideal candidate is a self-starter with a go-getter mindset who is eager to build skills in economic development, with a particular interest in small business support and marketing.

APPLICATION REQUIREMENT: Please attach 2 work samples in PDF Format. Each Sample should be 1 page. Work Schedule: Monday through Friday 8:00 AM - 4:30 PM + 1 Thursday Evening a Month and 1 Monday Evening a Quarter All new employees must satisfactorily complete a background check. A conditional offer of employment may then be made contingent upon the successful completion of a drug test. This is a non- exempt position. Duties and Responsibilities

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary.

Essential Functions:

• Manage marketing and communication efforts for the Economic Development Department to help position the Town as a unique place to do business and as a destination for shoppers and diners to support the local business community.
• Serve as a Clerk for the Town Business Liaison Committee and support the implementation of the Committee’s key initiatives.
• Promote the Town of Vienna through local media, TV, radio, print media, social media, and all other media platforms including paid advertisements.
• Maintain the Department’s digital presence, including website, blog, biweekly e-newsletter, and a purposeful social media strategy where each platform has its own purpose – all at a high-quality level.
• Prepare a monthly content calendar.
• Take a leading role in programs that support business sales through regional marketing including Vienna Restaurant Week to promote food-based businesses, holiday shopping advertisements and promotions, and local event-venues and catering strategies.
• Lead the Ribbon Cutting planning process for new Town businesses.
• Assist with business engagement and communication prior to major Town events that impact brick and mortar businesses, as well as participating in events that drive foot traffic to businesses such as the Holiday Stroll.
• Assist Director with business recruitment, retention or expansion proposals, and job retention programs and initiatives through the development of marketing materials and economic development programs.
• Manage and measure all marketing engagement including, but not limited to social media posts, radio, print ads.
• Define and measure key performance indicators for marketing initiatives and programs associated with entrepreneurship and small business initiatives. Create regular reporting dashboard and summaries for executive leadership.
• Assist with strategy formulation, aligning programs with the economic development strategy and connecting them to the Town’s larger goals.
• Maintain business contact list and database to support engagement efforts.
• Oversee seasonal intern(s).
• Interface with Town of Vienna elected officials and staff, contracted vendors, and organizational partners.
• Develop strong relationships with community partners, new and existing businesses, local media, and local influencers.

Additional Duties:

• Maintain positive relations with internal and external customers.
• Perform related work as assigned.

Responsibilities, Requirements, and Impacts

Data Responsibility:

Data Responsibility refers to information, knowledge, and conceptions obtained through observation, investigation, interpretation, visualization, and mental creation. Data are intangible and include numbers, words, symbols, ideas, concepts, and oral verbalizations.

Collects, classifies, or formats data or information in accordance with a prescribed schema or plan to facilitate identification and extraction of useful information.

People Responsibility:

People include co-workers, workers in other areas or agencies, and the public.

Persuades or influences others in favor of a service, point of view, or course of action.

Asset Responsibility:

Asset responsibility refers to the responsibility for achieving economies or preventing loss within the organization.

Requires responsibility and opportunity for achieving moderate economies and/or preventing moderate losses through management of a small division; handles supplies of high value or moderate amounts of money consistent with the operation of a small division.

Mathematical Requirements:

Mathematics requires the use of symbols, numbers, and formulas to solve mathematical problems.

Uses addition and subtraction, multiplication, and division and/or calculates ratios, rates and percentages.

Communications Requirements:

Communications involves the ability to read, write, and speak.

Reads scientific and technical journals, abstracts, financial reports and legal documents; speaks before professional and civic groups; participates in panel discussions and speaks extemporaneously on a variety of subjects; writes complex articles, reports and develops presentations for sophisticated audiences.

Strong writing skills, encompassing organization, transitions, grammar, punctuation, and style; creative writing skills a plus. Strong listening and interviewing skills. Must be able to speak well with individual citizens as well as in public presentation situations and on camera.

Judgment Requirements:

Judgment requirements refer to the frequency and complexity of judgments and decisions given the stability of the work environments, the nature and type of guidance, and the breadth of impact of the judgments and decisions.

Exercises good judgment in presentation of public information shared, determining what and how information is presented. Decisions related to presentation of info can affect actions of others. Works in a moderately fluid environment with guidelines and rules, but frequent variations from the routine.

Complexity of Work:

Complexity addresses the analysis, initiative, ingenuity, concentration, and creativity required by the job and the presence of any unusual pressures present in the job.

Performs coordinating work involving guidelines and rules, with constant problem-solving; requires continuous, close attention for accurate presentations or frequent exposure to unusual pressures. Consistently challenges self to balance the need for accurate, concise information with a unique, interesting, creative presentation.

Impact of Errors:

Impact of errors refers to consequences such as damage to equipment and property, loss of data, exposure of the organization to legal liability, and injury or death for individuals.

The impact of errors is serious – affects most units in organization and may affect citizens.

Physical Demands:

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs mostly sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. Some walking, bending, stooping, reaching, other physical exertion in taking photos and videos or setting up for events.

Equipment Usage:

Equipment usage involves responsibility for materials, machines, tools, equipment, work aids, and products.

Handles or uses equipment or work aids involving moderate latitude for judgment regarding attainment of a standard or in selecting appropriate items.

Unavoidable Hazards:

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

Involves routine and frequent exposureto bright/dim light, dusts, and pollen.

Safety of Others:

Safety of others refers to the level of responsibility for the safety of others, either inherent in the job or to ensure the safety of the general public.

Requires no responsibility for safety and health of others. Minimum Training and Experience

• Requires a Bachelor’s degree from an accredited college or university in marketing, communications, business, urban planning, public policy administration, or a closely related field.
• Minimum of four years’ experience working in marketing and/or communication.
• Experience executing and managing events.
• Experience working with stakeholders such as Boards/Commissions, Chambers of Commerce, elected officials, and related local government departments.

Capabilities:

• Exceptional interpersonal, written, and oral skills.
• High-level of computer literacy (Microsoft Office, Illustrator, Photoshop, InDesign, WordPress, Canva, Emma, or MailChimp) and a strong aptitude for mastering new applications.
• Ability to create and edit video content.
• Intermediate graphic design abilities.

The Town of Vienna is an Equal Opportunity Employer. ADA requires the Town of Vienna to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

Benefits viewed here are for permanent, full time employees and may differ from part time, benefit employees. Interns, temporary, seasonal and other part time employees are not eligible for benefits.

All full time permanent employees of the Town of Vienna contribute 5% of their annual salary to the Virginia Retirement System.

Employer Town of Vienna Address 127 Center Street, South

Vienna, Virginia, 22180

Phone 703-255-6351