Marketing Manager
Part-time
Plano, TX, US
About the job
Marketing & Social Media Manager – Galaxy Golf Cars Overview
Galaxy Golf Cars is one of DFW’s fastest-growing golf cart dealerships, and we’re looking for a dynamic, creative, and results-driven Marketing & Social Media Manager to help elevate our brand across digital, local, and community channels.
This role combines strategic marketing leadership with hands-on content creation, campaign execution, event coordination, and community engagement. You’ll help tell the story of why cruising a golf cart isn’t just transportation—it’s a lifestyle. From showcasing our newest carts to promoting service programs, seasonal sales, rentals, and local events, you will play a key role in driving awareness, leads, and dealership growth.
If you love marketing, enjoy variety, and want to be part of a fun, fast-paced retail environment, this role is the perfect opportunity to make a real impact.
Key ResponsibilitiesMarketing Strategy, Planning & Analytics
- Develop and execute integrated marketing campaigns that promote sales, rentals, service offerings, promotions, and new products.
- Create and manage a content calendar in collaboration with leadership and virtual assistant support.
- Implement SEO best practices and keyword strategies to enhance online discoverability.
- Track and analyze campaign performance across all platforms using tools such as Google Analytics, Meta Ads Manager, and other reporting dashboards.
- Contribute to strategic marketing initiatives such as mailers, magazine spots, partnerships, and local publications.
- Support branding efforts to strengthen market position and reinforce a consistent, recognizable brand identity.
Social Media Management & Content Creation
- Develop and publish high-quality social content—including videos, graphics, photography, and written posts—across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Capture and edit photos and videos of inventory, customer deliveries, behind-the-scenes activities, and events.
- Monitor community engagement, trends, and social listening insights to grow and engage our audience.
- Use scheduling tools (e.g., Hootsuite, Buffer, or Meta Business Suite) to organize, deploy, and optimize content.
- Build strong relationships with followers, customers, influencers, and brand advocates.
- Ensure all content is organized and archived in Google Drive for internal use.
Website, Listings & Digital Advertising
- Work with our website management team to ensure accurate and updated inventory listings, pricing, specials, banners, and blog content.
- Manage external listings and marketplaces such as Facebook Marketplace and other sales channels.
- Oversee paid advertising campaigns (Facebook/Instagram ads, Google Ads, etc.) to generate targeted leads and conversions.
- Assist in developing landing pages and digital assets that support sales and service objectives.
Event Planning & Community Marketing
- Identify, plan, promote, and attend community events, dealer activations, HOA events, and promotional opportunities.
- Coordinate logistics including vendors, permits, supplies, and on-site branding.
- Maintain inventory of promotional materials and keep marketing/event storage areas organized.
- Track all event contacts—such as lifestyle directors, community partners, and vendors—in the CRM for future outreach.
Graphic Design, Branding & Creative Support
- Design or assist in producing flyers, print ads, signage, brochures, digital ads, and other promotional assets.
- Work with designers or creative contractors when needed to elevate brand presentation.
- Ensure consistent branding across all touchpoints—digital, print, in-store, and fleet.
Customer Engagement & Reputation Management
- Support customer appreciation initiatives, referral programs, loyalty strategies, and brand-building experiences.
- Monitor and respond to customer reviews on Google, Yelp, Facebook, and other platforms.
- Assist in maintaining a clean, welcoming showroom environment and support customer interactions when in office (phones, greetings, light administrative support).
Qualifications
- Experience in marketing, digital advertising, or social media management (retail or dealership experience a plus).
- Strong portfolio demonstrating creative content, campaigns, or brand-building work.
- Proficiency with Meta Ads Manager, Google Ads, Google Analytics, Canva, Adobe Creative Suite, or similar tools.
- Solid understanding of SEO, keyword research, analytics, and modern digital marketing strategies.
- Strong camera, photo/video editing, and visual storytelling skills.
- Excellent writing, communication, and project management abilities.
- Ability to multitask in a fast-paced environment with shifting priorities.
- Knowledge of event coordination or community marketing is a plus.
Why Join Galaxy Golf Cars?
- Work in a fun, exciting industry where every day brings something new—from showcasing custom carts to supporting community events.
- Play a meaningful role in shaping the dealership’s brand and helping customers Cruise the Galaxy in Style.
- Collaborate with a passionate leadership team that values creativity, innovation, and strategic growth.
Job Type: Part-time
Pay: From $23.00 per hour
Expected hours: 20 – 30 per week
Work Location: In person