Social Media Specialist, IMC (Organic Social) - Dunkin

Salary: $ 49,128.75 - 81,881.25 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Join the team responsible for cementing Dunkin’s beloved brand in culture! The Social Media Specialist, Organic Social will play a key role in the day-to-day management of Dunkin’s social media channels and brand initiatives. This is a support role for a candidate with a love of diving deep into social media trends, influencer relationships, social listening and surprise & delight opportunities. You’ll also get a chance to support projects such as brand collaborations, retail merchandise and advertising campaigns. We’re looking for an extremely curious, creative thinker and team player with a get it done, roll up your sleeves attitude, extreme passion for culture, and love of content creation.

Duties and Responsibilities:

Manage the day to day of Dunkin’s vibrant social channels to drive continued growth & leadership position as best-in-class social media team

• Assist the organic social team with content calendar responsibilities. Responsible for posting and planning content across all brand social media platforms (Instagram, TikTok, X, Threads, Facebook, YouTube).
• Develop content ideas and create content inhouse with help from our agency partners and team members.
• Main expert in Dunkin’ community engagement, including managing social engagement platform, Sprinklr, responding to fans daily, working with customer care team and finding trending opportunities.
• Produce ongoing social insight reports, track benchmarks, conversations, as well as competitive performance.
• Support the organic social team’s involvement in Dunkin’s larger marketing initiatives throughout the year. (Dunkin’ product launches, seasonal brand campaigns, celebrity collabs and retail merchandise)
• Support Budget Planning/Management: POs, Accruals, Month End, Projections, Invoice Tracking.

Required Knowledge, Skills and Abilities:

• Creativity is your greatest weapon. Your wheels are always turning.
• Experience managing social media on behalf of a brand in-house or at an agency, deep understanding of social media channel strategy and creative best practices.
• Extreme passion for culture & trend hunting. Always on the pulse of what’s happening/next.
• Love for the creative & collaborative process; Natural creative thinker.
• Ability to think analytically and evaluate program effectiveness; background with social listening/measurement tools a plus.
• Excellent team player who thrives in a collaborative environment.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.