Social Media Manager

Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital engagement efforts and elevate our brand presence across various platforms. The ideal candidate will possess a strong understanding of social media marketing, content creation, and analytics, with the ability to develop innovative campaigns that resonate with target audiences. This role offers an exciting opportunity to shape our online voice, foster community relationships, and drive business growth through strategic social media initiatives.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with company goals.
• Manage and curate engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Utilize tools like Hootsuite and Buffer for scheduling and monitoring posts to ensure optimal engagement.
• Create visually appealing graphics and videos using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for campaigns and posts.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities.
• Execute targeted Facebook Advertising campaigns to increase reach and conversions.
• Perform keyword research and SEO optimization to enhance content visibility.
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign performance.
• Engage with followers, respond to comments, messages, and manage community relationships effectively.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channels.
• Proofread all content for accuracy, tone, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, social media management, and emerging platforms.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, and other Adobe Creative Suite applications.
• Hands-on experience with social media management tools such as Hootsuite and Buffer.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools.
• Strong graphic design skills with an eye for branding consistency across visual content.
• Experience managing Facebook Advertising campaigns and understanding of e-commerce integrations is a plus.
• Excellent written communication skills with attention to detail for proofreading content.
• Ability to analyze data insights to optimize ongoing campaigns effectively.
• Strong relationship management skills for engaging with followers, influencers, and partners.
• Knowledge of video editing techniques for creating compelling multimedia content is desirable. Join our team as a Social Media Manager to craft innovative digital narratives that connect audiences with our brand while leveraging your expertise in digital marketing tools and creative design!

Pay: $27.00 - $31.00 per hour

Expected hours: No less than 30.0 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person