Social Media Manager

Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital engagement efforts and elevate our brand presence across various platforms. The ideal candidate will possess a strong understanding of social media marketing, content creation, and analytics, with the ability to develop innovative strategies that resonate with target audiences. This role offers an exciting opportunity to shape our online voice, build relationships with followers, and drive meaningful engagement through compelling visual and written content.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals.
• Manage daily posting schedules across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
• Create engaging content including graphics, videos, photography, and written posts utilizing Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Monitor social listening channels to gauge public sentiment and respond promptly to comments or inquiries.
• Conduct keyword research and SEO optimization to enhance content visibility and reach.
• Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Maintain consistent branding across all channels while fostering positive relationships with followers, influencers, and media outlets.
• Collaborate with the marketing team on public relations initiatives and e-commerce promotions.
• Proofread all content for accuracy, tone, and brand consistency before publishing.

Skills

• Proven experience in social media management and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Experience with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research, and web analytics including Google Analytics.
• Ability to create high-quality visual content through photography or video editing software.
• Familiarity with Facebook Advertising and other paid social media campaigns.
• Excellent communication skills for public relations and relationship management.
• Strong proofreading skills to ensure clarity and professionalism in all content.
• Understanding of branding principles, social listening techniques, and e-commerce integration. This role is ideal for a proactive individual passionate about digital storytelling who thrives in a fast-paced environment while maintaining attention to detail. If you are eager to influence brand perception through innovative social media initiatives, we invite you to join our team as a Social Media Manager.

Pay: $47,468.83 - $57,166.77 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person